There’s a certain electricity in the air when Alana Rich sings, a concoction of nostalgia and forward momentum that feels like watching a classic film reel spliced with flashes of neon. With her latest single “The Thrill,” the rising pop innovator captures that exact sensation: the fleeting moment before everything changes.
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From its opening synths, “The Thrill” doesn’t just play, it pulses.
Co-produced by Justin Sprout, with Samantha Dang and Ken Tran, the track straddles genres with ease, marrying retro soul textures to sleek modern electronic edges. It’s a song built on tension: desire versus decision, risk versus reward, holding on versus letting go.
Coming off a GRAMMY nomination on Dr. Antonio Vergara’s project ‘The Fury’, who happens to be a friend of mine, Alana Rich is writing her next chapter with “The Thrill”, one that feels bigger, braver, and more cinematic than ever before.
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“This song feels like the feeling right before everything changes,” Rich explains. “It’s nostalgic, a little dangerous, and a little euphoric, like the flicker of something just out of reach.”
