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On July 1, 2025, HYBE America confirmed that Scooter Braun will step down as CEO, transitioning into a Senior Advisory Role whilst remaining on the board. The move is part of a broader five‑year strategic plan initiated when Braun sold his Ithaca Holdings to HYBE in 2021. In his place, Isaac Lee, current Chairman of HYBE Latin America, will assume the reins as HYBE America’s new CEO.
HYBE founder Bang Si‑Hyuk lauded Braun’s contributions: “An extraordinary partner, a visionary executive, and a true catalyst for cultural exchange”, commending his role in establishing HYBE’s ambitious US presence. Braun echoed the sentiment, expressing pride in HYBE’s achievements and reaffirming his commitment to support future leadership and artist-focused initiatives.
Simultaneously, on July 1, BTS surprised ARMY with an OT7 Weverse livestream—hinting at a group comeback in spring 2026. Fans swiftly linked Braun’s departure with this news, interpreting the timing as a symbolic fresh start and reason to celebrate an era now “free” of Braun’s influence. Online sentiment was clear: “Scooter Braun out, Bangtan back — there’s no stopping us now.”
Despite stepping aside from day‑to‑day operations, Braun will remain deeply involved in HYBE’s U.S. expansion. Vulture reports that he’ll continue advising on projects like Katseye, remaining the company’s second‑largest individual shareholder. His next venture has yet to be revealed, though it will “reflect his expansive cross‑industry vision and philanthropic interests”.
Key highlights:
This strategic transition marks a pivotal moment in HYBE’s evolving global posture—especially as it gears up for BTS’s next chapter under new American leadership.
