Category: Gossip and Hearsay

Say it ain’t so…

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In a dramatic turn of events, beauty mogul Jeffree Star has reignited long-dormant rumors about an alleged affair with rapper Kanye West. This comes in the wake of West’s controversial revelations about his past, detailed in his new song ‘Cousins’.

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A tweet that shook the internet

On April 22, 2025, Jeffree Star posted a cryptic message on X (formerly Twitter): “Ok f*ck it.. The rumours were true.” This statement sent social media into a frenzy, with many interpreting it as a confirmation of the 2021 rumo[u]rs linking him romantically to Kanye West.

The timing of Star’s tweet is particularly noteworthy, as it closely followed Kanye West’s release of ‘Cousin’, a song accompanied by a deeply personal confession. In a now-deleted tweet, West disclosed a past incestuous relationship with his male cousin during their childhood, a revelation that has sparked widespread discussion and concern.

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The origins of the rumour

The initial rumours about an affair between West and Star emerged in early 2021, propagated by TikTok influencer Ava Louise. She claimed that West was involved with a “very famous male beauty guru”, leading internet sleuths to speculate about Star due to his prominence in the beauty industry and both individuals’ ties to Wyoming.

Star promptly denied the allegations, labelling them as “stupid” and “weird”. He emphasised that he and West had never met or spent time together. Louise later admitted that she fabricated the story for attention.

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Public reaction and speculation

Star’s recent tweet has reignited public interest and speculation. Some fans believe it to be a belated confession, whilst others view it as a strategic move to capitalise on the current media attention surrounding West’s personal disclosures. Neither West nor his representatives have commented on Star’s statement.

The situation has also prompted discussions about the responsibilities of public figures when sharing personal experiences and the potential impact on those involved.

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The broader implications

This incident underscores the complex interplay between celebrity culture, social media, and public discourse. It raises questions about the ethics of sharing sensitive personal information in public forums and the potential consequences for all parties involved.

As the story continues to unfold, it serves as a reminder of the power of words and the far-reaching impact of public statements in the digital age.