Category: Features

  • Interview: Chi City, Chicago’s Chargé d’affaires

    If Chicago was a country, this young tenacious rapper would be its chargé d’affaires.

    In his teenage years, Chi City, decisively committed himself to being a pensive entertainer. Just about a decade later, Chi City has released some of his most prolific work to date. As he elucidated, his stage name is not just a name. In fact, just for emphatic value, he trademarked it.

    Back in the ’90s, when North American major music labels seemed to have integrity and a winning structure in place, a young Chi City was heavily inspired by Bone Thugs-N-Harmony, a Grammy award winning American Hip-Hop group from Cleveland, Ohio. In addition, when watching older guys in his ‘hood rap in cyphers, he thought he had to wait to rap because boys his age weren’t rappers. It wasn’t until, his sister told him to watch Bow Wow’s “Bounce” video for the first time that he knew it was possible. After seeing Bow Wow rap, he was thoroughly inspired and motivated. Always ambitious and a computer nerd, he recalls researching addresses for record labels to send letters, mail raps and submit demos. To his surprise, Columbia, the same label Bow Wow was signed to, wrote him back. They wanted him to submit a demo but he never got the chance to record his music. At the time, he was really young and recording equipment was very expensive. It was nothing like what we have in our possessions today. All he had was a karaoke machine.

    On top of that, his mom didn’t want him to rap. In fact, she threw away his rhyme books. He shared that “there were some pretty dope lines in there, too”. When attempting to send demos in or write record labels, his mom would take the letters and throw them away too. She was against it. She threw away notebooks of raps. “I used to hide them between textbooks and she’ll still find them and throw them away.”

    Aside from sounding like Kanye West, Common or one of Lupe’s many friends to the untrained ear, this narrator is more than an enticing Chicagoan accent. He is thriving off of “a sense of entitlement and ownership” of his turf. In hindsight, he’s faced dilemmas and experiences that could have permanently discouraged him but, he decided to keep pushing and that’s what makes him so inspirational and noteworthy.


    On “Early Morning Dreams”

    “I chose it because it means a lot. It reflects different parts of my life. It is for anyone walking in the same shoes, that share the same passions but others feel like it — your dream — is not possible. Being a recording artist has a similar percentage as a footballer. You might not make the team. With music, you can be independent and still cater to that fan base. Actually, it is no different from anything else. Why can’t I do music? We’re all living a dream, in some way” Some might make it quicker than other.” A lot of people tend to have the mentality that “you can’t do it because I can’t do it.”

    It was the first record recorded for that project. It didn’t set the tone for the rest of the project, nonetheless. “My Untold Story” is very diverse, Even if it is a heavy bass beat, he is telling stories with substance.

    On GrungeCake

    “Something my grandma would have made. It’s like a family Christmas pie, a unique food. Something different to bite. It’s easy to remember.”

    Influences and Inspirations

    “Similar to GrungeCake, people around me and their life experiences inspire me to create everyday.” Unlike many, he points out that he is inspired by misjudgment, tragic childhoods. He feels like he has to tell what he’s been through to tell those people that they, too, can get through it. “I want to tell that story. Kind of how ‘Pac was back then, and still, relatable in 2013.”

    Upcoming Projects

    Currently, Chi City is working on new music that he couldn’t talk much about but he will release new visuals for singles from his “My Untold Story” album. So, be on the lookout for that. To stay connected with Chi City, follow him here and listen to his latest song “Pour It Up” featuring Mullyman and Radikall.


    For more Chi City, just click here.

  • Rediscovering Reggae With The Courtney John Project

    The Courtney John Project

    Contemporary reggae band The Courtney John Project is an audio and visual journey which has graduated from the Yardy dance and EDM sounds of Major Lazer. The Courtney John Project has transcended your typical reggae experience with “Soul Of A Man”. The dark, cult like imagery and painted faces, gets the message of hidden faces and lost souls across to the viewer. While “Black Cinderella” and “Nothing For Free” are more rooted in traditional lover’s rock riddims, opening with the familiar smooth tunes, and mashed up with a euro-electronica undertone – Which they are aptly calling “rootstronic”. The rootstronic sound is rooted in the rawness of Kingston, Jamaica where the band members are from originally. Their sound fuses core melodies with EDM, and wicked drums and bass gives this group and edginess similar to the aura of a contemporary rock ‘n roll band.

    This Kingston Mashup is an exceptional journey into music, bridging many cultural gaps and crossing many genres. The audio journey is not the typical mind numbing sounds that make us move and jump around like zombies, it is however, quite the opposite. While their songs don’t have many lyrics, the few songs that do are thought provoking, real and, groovy. Not just any groovy, it’s like firing up your lighter, blazing your spliff while you let the music communicate with your body: Groovy. The Courtney John Project has successfully created their own lane musically and we are coming along for the ride.

    [highlight_blue]Listen To The Courtney John Project’s music via this awesome link.[/highlight_blue]


    For more of The Courtney John Project, just click here.

  • Song Premiere: Candace Bellamy’s “Johnny”

    Fellow creators: Do you find yourselves exceedingly procrastinating…

    Candace Bellamy

    …or are you consistently passing up on the greatest opportunities of your careers because you aren’t “prepared” or you’ve talked yourselves into noncommittal behaviour? Consider Candace Bellamy’s latest single your newest motivational force that will definitely rev up your engines to get back into the game. Today, we have the duty and merit of premiering Johnny, a song from her upcoming debut album In My Lane co-written by Bellamy, Ruth Carter (composer for Stevie Ray Vaughn, Robert Palmer, and John Mayall), and legendary bassist Jimi Calhoun (player with Dr. John, Jimi Hendrix, John Lennon, Wilson Pickett, and Sly Stone). Needless to say, we couldn’t resist. It’s rocky tone, affirmative message paired with her powerful vocals were the formula of agreement.

    Ironically, this Austin-based soul singer started to sing because she needed a hobby. Before then, she was physician for the military. Ten years later, it led her to the songwriters mentioned above, and Jake Langley (Roberta Flack, Willie Nelson, k.d. lang), who mentored her, and became her co-writers.

    When asked who Johnny was, Candace replied [quote]Johnny is the guy from your neighborhood with all kinds of potential and promise. He falls in with the wrong crowd, he’s headed for a bad ending, and he’s also influencing the people around him with his bad decisions.[/quote]

    And because you’ll never get your time back again, Candace Bellamy and GrungeCake insists that you shake the devil off and get (re)started now. Candace Bellamy’s debut album In My Lane is scheduled for release on May 14th, 2013.

  • Our Top 10 Ski Beatz Instrumentals

    Pioneering the gratifying sounds that we’ve unconsciously fell in love with as youngsters, Ski Beatz remains a significant staple pinned deep into Hip-Hop’s flourishing era and its topical state of reemergence. Ski Beatz, a North Carolina native, was originally a part of a group called Original Flavor. It was the first group managed by Damon Dash before becoming a music executive. He is credited for two of the biggest Hip-Hop records of all time “Dead Presidents” (fourth and final single from Reasonable Doubt) and “Feelin’ It” (fourth and final single from Reasonable Doubt) in which was released in 1996 on the celebrated Jay-Z‘s debut album. The oldest of the three authors that came together to create this list were no older than 9-years old.

    As of recent, our living legend joined us in celebrating our 5th year in business and now, we feel it is time to formally celebrate him — the man behind the music.

    Relentlessly so, we’ve curated a list of our favourite instrumentals to date. *Some picks have explanations, some do not. Scroll down to see which songs made the list and list your picks as a comment. It’ll give new fans a broader scope of his discography and what to listen to first, because you said so. Click here to listen to or watch our picks via our “Top 10 Ski Beatz Instrumentals” YouTube playlist.

    10: “Real Estate” by Curren$y featuring DOM KENNEDY

    [youtube=http://www.youtube.com/watch?v=xjdBDMjjyZk&h=315]

    9: “Birthdays” by The Cool Kids

    [youtube=http://www.youtube.com/watch?v=8fM4wKkqZUg&h=315]

    8: “The Day” by Curren$y featuring Jay Electronica and Mos Def

    [youtube=http://www.youtube.com/watch?v=amS-GMSjsCw&h=315]

    7: “Prowler 2” by Ski Beatz featuring Jean Grae, Jay Electronica, Joell Ortiz and Mos Def

    [youtube=http://www.youtube.com/watch?v=QbiY7lbmbdA&h=315]

    6: “King Kong” by Curren$y: This song displays the vast difference(s) between producing a song for an artist and just hopping on someone else’s beat. It sounds like a match made in Heaven and for those reasons, I am attached. — Richardine

    [youtube=http://www.youtube.com/watch?v=xaBBMNgGDw4&h=315]

    5: “Address” by Curren$y featuring Stalley: It was like a breath of cool wind trickling down through my lungs as “Address” first sparked my ears. Verses were well laid by Spitta and Ohio native Stalley. It was said that the beat was originally for the God MC Jay Hova’s first project Reasonable Doubt back in ’96 but [it] got scratched from the beat tape submitted.  — Mark

    [youtube=http://www.youtube.com/watch?v=R9EuIRsXoL8&h=315]

    4: “Taxi” by Yasiin Bey (formerly Mos Def) featuring Whosane: The now defunct DD172 first got my attention with the visual trailer for “Taxi” by Yasiin Bey formerly Mos Def and Whosane. The calm, consistent, and clean flow of a beat in an empty hardwood floor made for classic Ski Beatz material. — Mark

    [youtube=http://www.youtube.com/watch?v=-jmHy2GMWR4&h=315]

    3: “Audio Dope” by Curren$y Flawless! — Richardine

    [youtube=http://www.youtube.com/watch?v=ZBw5jplIdZo&h=315]

    2: “Dead Presidents” by Jay-Z

    [youtube=http://www.youtube.com/watch?v=v6nlBgFYnp8&h=315]

    1: “Feelin’ It” by Jay-Z

    [youtube=http://www.youtube.com/watch?v=videoseries&h=315]


  • Whispering Under The Beat, An Interview With Darin Epsilon

    When listening to music, there’s a duty of significance that each artist has to accomplish and that’s to take me on an unforgettable musical journey. As a listener, during each experience, I want to feel a connection or it is not memorable and I will not be a fan. Searching to find this music that feeds both my entertainment side as well as my spiritual side, I stumbled upon Darin Epsilon, an international DJ-producer from Chicago who has a unique combination of deep melodic Progressive and Tech House. Darin Epsilon’s music has the ability to speak to you without saying a word and it’s great music to groove to. For many years, Darin Epsilon has created music and you can tell by the prowess he displays in his sound. He has worked with many reputable labels including Renaissance, Hope Recordings, Sudbeat, Armada, Perfecto and Black Hole.

    Last month, GrungeCake experienced Darin Epsilon live in action at Insomniac’s Beyond Wonderland Music Festival in San Bernardino, California. I must say when listening to his music live and feeling the crowd’s energy and his energy was truly an amazing experience. Forthwith, after his set Darin Epsilon spoke to us about his musical influences, electronic dance music and his gear.

    What are some of the things that influence you as an artist?

    I grew up heavily influenced by Leftfield, Orbital, Underworld, Future Sound of London, Paul Oakenfold, Sasha & Digweed. In my sets, I try my best to incorporate the aspect of taking the listener on a “journey”.

    Too many DJ’s these days are just simply playing one banging track after another, but there is a real art and subtlety to DJing. Proper DJing is about layering sounds and taking the audience from point A to point B to point C. It requires a deep understanding of music, and to see someone be able to master the concept can be truly astounding.

    What are your feelings toward the current state of electronic dance music and its culture?

    We have always had these periods when dance music blew up and became the forefront of mainstream culture. It happens almost once every decade. I was the same way… when I was growing up, I was mostly listening to hard house, trance, and general rave music. Through the years though, as my attachment to electronic music grew, I started exploring more intelligent sounds.

    The gateway for me was Sasha’s Global Underground Ibiza compilation. The first few times I heard it, I didn’t really get it. But after 3-4 times on repeat, I really started to get into these moody, groove-driven tracks, and then soon I was no longer able to listen to anything else. I feel that the same thing is going to happen to a lot of the new people who are hearing electronic dance for the first time this year.

    I would think that as a creator of music yourself, you would be very particular with your music taste. With that said, who are some of your favorite artist, albums, etc.?

    My favorite album of all time is Leftfield’s first album ‘Leftism’, which pretty much defined progressive house in the mid-90’s. My favorite group of all time is Prodigy, although you don’t hear much of their sound in my own music. The early Global Underground compilations are arguably the best DJ mixes of all time.

    Are there any particular emotions you try express to your audience with your music?

    Hopefully good ones, haha. As I mentioned before, I like to take people on a journey and leave them with a really satisfying, spiritual experience.

    Right now (hypothetically), you’re faced with the job of creating a world tour with 6 stops. Who would you get to join you on this tour, what locations would make a stop and why?

    Well, I would love to bring my label artists from Perspectives Digital with me. For sure we’d have to visit Eastern Europe and South America because that’s where real Progressive House is appreciated the most. Also, it would be a dream to play in exotic locations like Ibiza, east Asia, India, and Africa. That would really please the inner explorer in me.

    Let’s talk gear. Which companies or products do you favor or recommend?

    The first synths I bought were by Korg (MS-2000 and Electribe drum machine), and I had such a tough time wrapping my head around them that eventually I became 100% software-based.

    I write almost all my musical ideas in Ableton and Reason, and then finish the final stages in Logic because of its superior sound quality. My preferred soft-synths are Spectrasonics Omnisphere, Rob Papen Predator, Synplant, and most of the VST’s by Native Instruments.

    What was your most memorable gig of all time and why?

    I’m very lucky to have played some fantastic gigs in my career so far, but my favorite memory has to be Planeta 357 in Omsk, Siberia, which was my first ever international gig. The party was held in a car garage, and they filled this massive space with approximately 2,000 Russians! Can you believe it? Another highlight has to be my performance at Nairobi National Park in Kenya last July.

    [youtube=http://www.youtube.com/watch?v=KeNRBL0A2Cg&w=560&h=315]

    What is next for you sir Darin? What should we keep our eyes open for?

    My track ‘Red Matter’ will be out May 6 on Hernan Cattaneo’s label Sudbeat Music. I’ll also have several new releases on my own label Perspectives Digital in the coming months. The best place to keep up to date with everything that’s going on is my Facebook.


    Listen to Darin Epsilon’s latest mix below by clicking here.

  • From The Pages: Outerview with Railster

    Railster
    Image: Silvia Di Natale

    EDM-popular before EDM popularity

    Taken from the pages of GrungeCake Magazine’s second issue, we take you back to a time when print was dying and we didn’t care. Join us (again) for our Q&A with Italian music producer Railster. He talks about the danger of unicycling, his views on bipolar women and what inspires him.


    Where does the name Railster come from? Were you named?

    You know, the name, for a rapper is always trouble! “Rail” means complain or protest persistently.
    I have read this word for the first time when I have bought the first two Roni Size’s CDs, the first song is named “railing”. It’s like a tribute to this first UK sounds. But also I like this sequence of letters, it has a good look. Railster is fine. Now, I think that it’s a particular sound, or simply I don’t care.

    Share 3 historical facts about Udine, Italy?

    Just next to Udine, Napoleon signed the “Campo-formido Treaty” of peace.
    This space for rent.
    This space for rent.

    Your views on Patrick Swayze.

    Well, I’ve been watching Dirty Dancing forever. I’m sadden he’s not fine now.

    Who inspires you?

    One of the main music that inspire me is from Detroit. From the first releases of Juan Atkins / Model 500, to the last cd of James Dewitt Yancey aka J Dilla, they are two plan masters. But I can’t forget the first love, the UK sound like Roots Manuva, that is one of my favourite artists of all time. Seldomly, I listen to Flying Lotus (Warp Records), and his friends, they do amazing things.

    Are you fond of Chuck Close?

    I’m more the Rothko kind of guy.

    If you had the chance to create a soundtrack for a specific movie, would it be? Why?

    Probably, a futuristic sci-fi film. When I compose, I like to impose myself in the future as Marty McFly. Seriously, sometimes, when I listen to my music it sounds like a perfect soundtrack for a futuristic spaceship.

    Could you see yourself collaborating with MC Hammer?

    Just if he’d wear the speedo he had in “pumps and a bump”.

    Describe your work ethic. Does it coincide with your plan on longevity?

    It actually coincides with my plan to conquer the galaxy.
    Is that a problem?

    Are unicyclist dangerous?

    Half of the double-cyclist, or double, it depends.

    Skydiving or bungee jumping?

    Skydiving. If I have to bump my nose on the ground after falling from a height, let’s make it big and get the real thing.

    Ever made lasagna? Can we have some?

    It’s in the oven now. It takes like two or three years to cook. It’s called the “Lasagna senza” (“without lasagna”).

    Twiggy (now) or Brigitte Neilsen (now)?

    Twiggy. Style has no age.

    Is it safe to say, all producers have written a rhyme is their lives?

    Unfortunately, it is.

    Your views on Bipolar women.

    I love them. I hate them. I love them. I hate them. I love them. I hate them. I love them. I hate them. (Ad lib)

    What is your earliest memory of music? Do you remember what were the first records and or cassettes you purchased with your own $?

    I’ve got a sister and she’s ten years older than me. When I was younger, we stayed together in the bedroom. She was listening a lot of music, like pop, rock or something’ like Duran Duran. When I was really young, like sixteen, I remember that I did some mix-tapes for the schoolbus. I did it with my first tape recorder. I was recording the music taken from the radio stations. Nothing [out] of “conscious”. I was recording music like Hip-House songs. 20 fingers in Europe, they have reached the top of the charts in the middle 90’s. Later, I have tried to listen all type of music i.e.: like punk or alternative. Like Rage Against The Machine, Refused, Beastie Boys, or Joy Division, Pearl Jam and so on. The first CD that I bought is “OK Computer” by Radiohead.

    Do you think men should wear charm bracelets?

    (Trying to be unseen, removes it) No.

    I am in a respectable music store and i pick up a Railster album and / or a compilation album, what should I expect? How categorize your art (music)?

    I started to make Hip-Hop music because I love it, but I’ve never listened to just Hip-Hop. I try to make music as it was in the old-school, Hip-Hop as a melting pot of different sounds. If masters like Afrika Bambaataa was Hip-Hop, I am too, but twenty years later.

    Can you flap your ears like Alfalfa?

    (Sighs) It is impolite to point out that I can’t. I wish I could.

    Red velvet or chocolate cake?

    Chocolate on my velvet, so sexy.

    What would be your word of advice to the aspiring music producers?

    Ears are make for listening.

    What next for Railster?

    Now, I’m working for my crazy friend Vigalante in NYC. I still collaborate with the Baddys. In these days, I’m gonna do a remix for NPa productions from New Jersey. I’m gonna remix the track with the dacav5 crew and an internet release for ReddArmy Recs.


    For more Railster, just click here.

  • EP: Elle King’s “The Elle King”

    The Elle King EP

    Elle King was signed by newly appointed RCA Chairman Peter Edge. On June 12, 2012, the four-song The Elle King EP was released on RCA / Fat Possum Records. The EP featured the originals “Good To Be A Man,” “Playing For Keeps,” and “No Can Save You,” and a live cover of American female rapper Khia’s 2002 debut lead-off single “My Neck, My Back (Lick It).”

    The EP was recorded in New York and the studio tracks were produced by three separate producers. Andy Baldwin (whose credits include Richard Ashcroft, Björk, and David Gilmour) produced “Good To Be A Man.” Chris DeStefano (whose credits include Carrie Underwood, Howie D, and Kelly Clarkson) produced “Playing For Keeps.”

    Elle King produced “No One Can Save You.” The EP track, “Good To Be A Man,” was originally released as a standalone single on March 13 to iTunes, and issued as a 7” vinyl single on Fat Possum Records on April 24, 2012. The track was inspired by a romantic disaster that occurred while King lived in Copenhagen. She counts writing the track as an artistic breakthrough. The track has been played by KCRW Santa Monica, XPN Philly, and RIF Detroit. The EP’s lead track, “Playing For Keeps,” was chosen as the theme song for VH1’s Mob Wives Chicago series that premiered June 10, 2012 on VH1. The show is a spinoff of VH1’s hit series Mob Wives. — Wikipedia


    For more Elle King, just click here.

  • 28 Days of Black History, Our Way

     

    Yesterday, when asked to participate in “Black History Month” as a company, I was divided. Knowing that I did not want to spew gray-haired importance or perpetuate an idea that I do not completely understand, I grew hesitant. Unsure of where the idea of having a “Black History Month” came from or why it should be celebrated in February is beyond the knowledge of most. However, taking the opportunity to share the importance of people that we believe in is important. This morning, we wrote a list of deserving individuals.

    +++

    Day 1:

    Claudette Colvin

    Claudette Colvin

    Astonished at the valor 15-year-old and what she means to the country that I live in, I stared at her for a long time when I listened to her story. Claudette Colvin was the first — yes, the first person to resist bus segregation in Montgomery, Alabama — and somehow, the world knows nothing or very little about her. This is probably your first time hearing about her for a multiplicity of reasons.

    I will not surmise, but I will share what I know.

    Nine months prior to Rosa Parks and the famous Montgomery Bus Boycott, history has it that scores of teenagers went against the orders of the land. Instead of it being “important enough” to stream on television or garner attention to popular circulated periodicals (like it is often treated in the ‘hoods of North America today), they were “quietly fined, and no one heard much more.”

    In Colvin’s case, it was the Montgomery Black leaders who decided not to publicize her story because she was an unmarried pregnant teenager. Unfortunately, she did not fit the image, or description, of what they had in mind for media. They (the NAACP) believed that Parks was best for a court challenge.

    Luckily, Colvin is still alive and shared her story with NPR. Unexpectedly, she lives in the Bronx. Sadly, I could have walked past her or rode the train with her many times and I would have no clue.

    Besides, I wonder why “Black History Month” is not celebrated in Africa.

    +++

    Day 2:

    Zanele Muholi

    Zanele Muholi

    In the time taken for the Earth to make three or four revolutions around the sun, stumbling upon beautifully raw images belonging to the South African based photographer and visual activist, that year, was one of the best things to discover. In the instance of finding her, I wanted to properly feature Muholi, but the opportunity did not arise. We talked a few times and I set up interviews with former contributors, but our timing was never right. During my last attempt, she was just robbed. If my memory allows, her equipment was taken. In addition, she’s a very busy woman. Perhaps, just maybe, it — this — was saved for this moment.

    Often in black and white, her controversial and heavily scrutinized photography focuses on Black Lesbians in post-apartheid South Africa. Without spoken words, her subjects do a swell job at evoking rare emotions. What started out to be a visual map and archive of this specific group of people, touched many around the world.

    I believe Muholi’s work contributes confidence to her subjects. Muholi’s work has been featured in many galleries, published in books and promulgated at home, but not enough worldwide. Later, I understood that the work I fell in love with was just apart of her thesis. That year, she was awarded a Master of Fine Arts degree in Documentary Media. I’m hoping you will help us tell her story by sharing this article with a fellow woman, someone who can identify with her subjects or someone who just enjoys photography. For more about Zanele Muholi, kindly visit this link.

    *Update 3 February (12:15AM): Literally, I just learned that Zanele had an online campaign where she explained exactly what happened to her work. Apparently, the thief climbed through the “toilet window” to enter her apartment in Korea. Kindly click here to read her statement.

    zanele-muholi-grungecake-aggressive zanele-muholi-grungecake-love

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    Day 3:

     

    james-spooner-grungecake

     

    James Spooner

     

     

    From filmmaker to vegan tattoo artist, James Spooner is the voice and vision for droves of African-American, biracial and multiracial young adults worldwide who often were coined “the only Black kid at the [punk] show”. Often, I am still the only “Black” person, or “Black” woman, at functions that I cover or attend.

    During my time at Cornerstone-Fader [Magazine], opportunely, I was introduced to “Afro-Punk” as a company and a lifestyle. Soon after, moshing at Game Rebellion shows (and bands alike) in the Lower East Side (with the tall and lanky Spooner present) became the daily round.

    [youtube=http://www.youtube.com/watch?v=5uXCvbIcg58&h=315]

    Plainly, I was not “normal” and neither was he. Born in St. Lucia and growing up in America on both coasts with a White mother and a Black father, Spooner experienced his share of racism from his siblings and others. Instead of allowing revilement to dominate him, he wielded those experiences and emotions into the business we know today.

    Though, his film dealt with race identity in the punk scene, Afro-Punk has unquestionably transcended its intention. Frequently, him or his film was featured on MTV (see website redesign by yours truly at 1:07) and other television stations around the world. Spooner also achieved a role in an iPod commercial and produced a second film called “White Lies Black Sheep”. (See trailer below)

    “As a DIY effort, he rigorously toured the film across the country like a band, showing it as many venues as possible, and rapidly amassing a devoted cult following, largely among minority punks centralized around a message board on his website afropunk.com”

    Spasmodically, change doesn’t necessitate orthodox training to get the message across. Starting and making it happen is all it takes.

    [youtube=http://www.youtube.com/watch?v=AIUNr_aMazc&h=315]

    +++

    Day 4:

     

    will-i-am-grungecake

     

    will.i.am

     

     

    Innovative, courageous and adroit, will.i.am is more than just music. Being linked to the world’s biggest artists, working with (or for) those artists and receiving production credit of many dance hits, of course, it doesn’t stop there. Currently, on a path to enhance the world’s mobile technology experience with his “i.am+” device, what we (fellow visionaries) enjoy most about will.i.am is that he truly does not limit himself. With verity, as a highschooler, William James Adams entered the music industry with a new agenda.

    What might have been strange to most, then, is now acceptable to the majority. From their style of dress to what his group decided to talk about in their music was missed.

    Born and raised in East Los Angeles by a single mother, Debra, and seven children (three biological and four adopted), it is fair to say will.i.am had an advantage of a broad purview in the early stages of his life. Possibly, lending to the way he selected members for his group. Though, he’s never met his dad, I believe his practice of #willpower (also the name of his forthcoming album set to be released in 2013) is why he is so successful today. Through mom’s suggestions and encouragement to begin working on his music career, he attended a charter school in Pacific Palisades. Ironically, my connection to a charter school also stems from Pacific Palisades which is why I can understand his overall perspective a little more than the average admirer.

    Black-eyed-peas as we know it, is not only a staple legume in the diets of families in Southern United States, but it is a bean that mutates easily, giving rise to a number of varieties like the group. It is a subspecies of the cowpea and it is “grown” around the world. Suitably, the common commercial one is called the California Blackeye, where he is from, and it is pale-colored with a prominent black spot. There’s not much gain in being conjectural, but will.i.am sure is looking like that “prominent black spot”.

    i.am+” will “dramatically enhance the clarity and definition of iPhone photographs,” says will, by taking the 8-megapixel sensor and increasing the experience to a 14-megapixel sensor. Please click here to see what it looks like.

    Some other great things Adams has accomplished, but are not limited to: Being a coach on The Voice UK, raised more than $1M for the Chinese Red Cross via a concert in Shanghai with The Black Eyed Peas, Intel named him “director of creative innovation” with input in developing smart phones, tablets and laptops, they performed at FIRST (For Inspiration and Recognition of Science and Technology) events and he stars in Madagascar: Escape 2 Africa as the voice of the character Moto Moto. He was among the performers at the Diamond Jubilee Concert held outside Buckingham Palace on 4 June 2012 and the first song broadcast from Mars — yes, the planet — was his new single, “Reach for the Stars”. He discussed and listened to it with a live audience at NASA in Pasadena, California after it was returned from Curiosity Rover.

    Another connection we have to will.i.am is that we were honored to interview Jeff Martens of Lazy Jay on our new radio show, the “GrungeCake Show” based in Croydon, South London. Lazy Jay produced the hit single “Scream & Shout” featuring will.i.am and Britney Spears.

    With all of his accolades and things to do, in addition, he has saved two families from foreclosure via Harpo, publicly. He’s a hard worker and he has been working hard (professionally) for virtually twenty years. His acclaim is not an overnight métier.

    will.i.am should be celebrated more.

    +++

    Day 5:

     

    billy-blanks-grungecake

     

    Billy Blanks

     

     

    Not even a bad hip could hold him down. Growing up with an abnormal hip actually encouraged him to want to be a world martial-arts champion like Bruce Lee. Assuredly, Blanks had to appear like a doltish individual, but he is far from doltish. Fourth of fifteen children, Blanks used to be catcalled by his siblings because of his disability. In addition, he was dyslexic and he was born and raised in Erie, Philadelphia. It is evident, he worked very hard to pursue his dreams. In fact, the discipline of the program began to transform his body!

    When I was about 5-years-old, he created “TaeBo”, the portmanteau of “tae kwon do” and “boxing” which also happens to be an acronym.

    Now, TaeBo classes are taught worldwide and they are intended to increase cardiovascular fitness, strength, muscle endurance and flexibility.

    What makes this really cool for us, is that, Evian interviewed Shannon Lee (Bruce Lee’s daughter) last week on the “GrungeCake Show“.

    +++

    Day 6:

     

    RZA

     

    RZA

     

     

    Responsible for almost all of Wu-Tang‘s albums’ productions and indubitably responsible for one of the ageless sounds of Hip-Hop music, then and today, RZA is rare. From producing music for not one, but nine (or ten, if you count quasi-member Cappadonna) members of a group he assumed authority for and scoring films, he is the epitome of resilience. Most humans cannot maintain a house of 3.

    It never really occurred to me until now.

    How is it that Wu-Tang (a Hip-Hop group with members triple that number — manage to stick together and work together?) It has to be tenacity, great leadership and that good ol’ Chinese martial arts discipline.

    In what seems to be one thousand years ago, I lived in Staten Island, New York for a brief part — but the rudimentary years — of my life. I lost my first tooth in Staten Island, I had my first crush in Staten Island. I heard my first gunshot in Staten Island and vividly, I remember enjoying finger painting, penmanship classes and playing kickball in Staten Island. It is where I made my first friends: Shola and Ada. I started elementary school at Hubert H. Humphrey (P.S. 57) in Staten Island. For the first time, I was published in a Staten Island newspaper. My picture was taken at a local park. Though all of my memories from that time are not as vivid as the ones mentioned, I can remember the presence of the “Wu” being a heavy one. Beyond the speculative notions of an older brother “stealing” one of their girlfriends, it was there, I started to hear the music and see the music that I am in love with today. In the music video for “Protect Ya Neck”, Method Man raps in front of and showcases building 160. We lived in building 240. “Protect Ya Neck” was their independent single release “which immediately gave the group a sizable underground following, especially after their tour with Kat Nu and Cypress Hill”, Wikipedia cites. *I interviewed DJ Muggs, Cypress Hill’s producer last year. Click here to read.

    Wu-Tang might be (one of) the first independent act(s) to operate under an unorthodox business model in which they started multiple imprints, became a part of multiple groups within their group, identify by several monikers, create multiple products and successful businesses (Wu Wear and Wu Nails), collaborated with other companies (Clark Wallabees) and successfully recorded solo albums (lending to solo careers) that garnered millions of dollars.

    As an adult, I like to look at the creation of Wu-Tang as a proactive solution to their surroundings: crimes, violence and all other unpleasant things happening in New York City at the time of their conception. In fact, because of the mentioned crimes and violence, my family moved back to Queens.

    Beyond his accolades and genius, I’d like to think RZA is a living example of how keeping busy can help you stay off of the streets. Constant productivity kills (your) idle time.

    In present day, we’ve been blessed to develop and produce viral videos that contain two of the greatest members. See the footage below:

    [youtube=http://www.youtube.com/watch?v=Aldsram9Zt8&h=315]

    [youtube=http://www.youtube.com/watch?v=OA5nhg4uBb4&h=315]

    +++

    Day 7:

     

    Tyler, the Creator

     

    Tyler, the Creator

     

     

    Like the man above, Tyler, the Creator is the de facto of his collective “Odd Future” that also has many members: musical and nonmusical. According to Tyler, there are over 60 members of Odd Future. Since the release of his controversial music video for a song called “Yonkers”, Tyler has acquired critical acclaim for what he chooses to write about, tweet about and rap about. As bane and rude as he might be, you cannot deny his creativity and genius.

    [youtube=http://www.youtube.com/watch?v=XSbZidsgMfw&h=315]

    This Internet Age phenomenon has been nominated for O Music Awards (“Most Outrageous Tweet”), NME Awards, and won both MTV Video Music Awards for “Best New Artist” and both MTV2 Sucker Free Awards for “Rookie of the Year” and “Must Follow Artist”.

    At the end of this video, Tyler raps about Odd Future’s beginnings:

    [youtube=http://www.youtube.com/watch?v=fzi24Nssiow&h=315]

    Last year at Paid Dues Festival, I had the opportunity to see Odd Future live (without Earl). Painfully, the crowd roared most when Tyler appeared or spat his verses and the roars lessened when anyone else rapped. At a point in the show, Tyler talked about the set “sucking”. However, the set design was beautiful and Left Brain grilled, tossed hamburger meat into the audience and fed random fans like a gentleman would.

    As of March 2012, “Loiter Squad”, a new television comedy series produced by dickhouse (same production company that produced “Jackass”) aired. Watch the second season’s trailer only if you are not easily offended.

    [youtube=http://www.youtube.com/watch?v=hK3fH9MsMPQ&h=315]

    In April, Tyler is set to release his second studio album “Wolf” on Odd Future Records. We just preordered that one, too. Golf Wang.

    +++

    Day 8:

     

    Coodie & Chike

     

    Coodie & Chike

     

     

    Musical giant Kanye West has this director duo to thank for his empirical debut music video “Through The Wire”. Coodie and Chike are the creators of Creative Control, online television network that has been linked to DD172, an umbrella media company started by Damon Dash with a location on Duane Street in TriBeCa, New York.

    [youtube=http://www.youtube.com/watch?v=uvb-1wjAtk4&h=315]

    During my time at DD172, I had the chance to meet both of them. They are really nice guys. One evening, Coodie shared two Snickers bars with me!

    Lately, the twosome released a 78-minute documentary titled “Benji” about the short life and 1984 death of basketball player Ben Wilson. It debuted at the TriBeCa / ESPN Sports Film Festival on April 20, 2012 as a world premiere.

    Coodie & Chike are responsible for some of your favourite artists biggest moments: Erykah Badu’s “Window Seat”, Kanye West’s “Jesus Walks”, Gil Scott-Heron’s “Me And The Devil“. For a detailed explanation of each video listed, kindly click to read their interview with ESPN.

    To watch the music videos they’ve directed, click here.

    +++

    Day 9:

     

    Black Thought

     

    Black Thought

     

    (Written by Tuesday)

    Celebrating Black History Month is a reminder to be proud of our history — no matter how negative our past or current environment is. Positivity is contagious, almost as contagious as the vibrations coming from Black Thought of The Roots.

    I want to start off this article by saying I love strong black me, and Tariq Trottet is one of them. Born October 3, 1973 in Philadelphia, Pennsylvania, Tariq attended the Philadelphia High School for Creative and Performing Arts where he converted to Islam and became a member of The Nation of Gods and Earths. The Nation of Gods and Earths, also widely known as the Five Percent Nation is an American organization founded in 1964 in Harlem, New York. Founder Clarence 13x was a former student of Malcolm X. Later, Tariq attended Millersville University (which upon our research we noted the most popular majors including: Education; Business, Management, Marketing, Social sciences, Engineering, Technologies, and Psychology.) I found it interesting while researching the school that Performing Arts its not listed or featured on the website. Which warranted a phone call, mostly because the Wikipedia info on Black Thought is very scarce. We want to know what you studied at Millersville, well — at least I do. (Laughs) For this reason, this article will be long, only because people need to know how this man impacts Black culture.

    While at Millersville University Black Thought met and became friends with ?uestlove aka Ahmir Thompson and soon after formed a drummer / MC duo performing on the streets of Philadelphia and at local talent shows. Black Thought was also an MC, along with Malik B, in the group Square Roots which later changed to become “The Roots”. “The Roots”released their debut album Organix in 1993 in preparation for a concert in Germany. Yes Germany! The Roots signed to DGC (David Geffen Records a subsidiary company of Geffen records, now owned by Universal Music Group / Interscope Records) and followed up with sophomore album “Do You Want More?!!!??!” in 1995. The Roots are the only Hip-Hop band to date that plays with a live band and composes their own music scores. “Do You Want More?!!!??!” was recorded without any sampling, and because of live instruments The Roots unique sound was more popular in alternative genres and festivals such as Lollapalooza, Montreux Jazz Festival and Woodstock.

    As a band, The Roots have broken barriers in Hip-Hop because they are widely celebrated for their organic live performance skills, and the complex politically aware lyrical content of MC Black Thought. Generally the rule of thumb in mainstream Hip Hop is music with positive, or political messages take a backseat to the more “popular” ignorant music. However, even with this obstacle Black Thought of the Roots has been able to transcend the Hip Hop genre and break through the thick opaque fogginess and film of our subconsciousness. This breakthrough was apparent with a Nomination in 2000 at the 42nd Grammy Awards for Best Rap Album “Things Fall Apart”. While they didn’t win for best Rap Album, to me “Things fall Apart” is one of their most politically vocal albums garnering attention in recent years, but still happens to fall off the grid on popular music networks such as “Spotify”. We wonder why… However, they did snag a Grammy for Best Rap Performance by a duo or a group for song “You Got Me” with Erykah Badu.

    Currently, The Roots still perform live today, while ?uestlove and the acoustic band holds down a regular gig on “The Jimmy Fallon Show”. Recent albums include Betty Wright and The Roots: The Movie released in 2011 which was also nominated for a Grammy Award in 2012 for Best Traditional R&B Performer, and their thirteenth album “Undun” was also released December of 2011. If anything this shows the tremendous work ethic of “The Roots”.

    Black Thoughts lyrics from “Water“. They say a record aint nothing if its not touching, gripping, draw you in closer make you want to listen to it, and if you real ill at making music the listener feel like you living through it, thats how my nigga do it”

    Phrenology” released in 2002 spoke of the negative effects of drugs on friends, family, the community, and in the music industry. Black Thought’s use of lyrics / music to help combat the ongoing crime / violence, racial, and socio-economic struggles is unprecedented. “Phrenology” also received a Grammy nomination for Best Rap Album in 2002.

    Black Thought‘s work in the community doesn’t stop at his lyrics. The Roots also gave us Jill Scott or “Jilly from Philly” and Black Thought can be seen at the annual “Lets move it Philly!” Concert to benefit the health of young girls, which is the bigger part of the GrassROOTS community foundation movement. GrassROOTS was founded by Tarik Trotter and Sociologist Janic Johnson-Dias. The foundation GrassROOTS is the result of our Flotus Michelle Obama‘s national call to improve the health of our children. The foundation’s mission is to create a world where girls grow up to be healthy women. GrassROOTS targets 10 cities in the U.S. where women and girls experience the highest rates of obesity, breast cancer, suicide and HIV / AIDS. These major cities include: Augusta, Ga., Louisville, Ky., Memphis, Tenn.; New Orleans, La., Oklahoma City, Okla., Birmingham, Ala., Philadelphia, Greensboro, N.C., Jackson, Miss., and Newark, N.J.

    We hope this helps to highlight and bring recognition to the work of a prolific man, Black Thought, “The Roots” an amazing band, and the foundation GrassROOTS! They are doing good work, and should receive many accolades and acknowledgments.

    +++

    Day 10:

     

    mathew-knowles-grungecake

     

    Mathew Knowles

     

     

    +++

    Day 11:

     

    aaron-mcgruder-grungecake

     

    Aaron McGruder

     

    (Written by Real)

    In the midst of rampant African American pop culture influencing the day-to-day lives of the African American youth and culture, with it’s mainstream portrayal and glamorization of wasteful extravagance, self-defeating lifestyles, and ignorance. The African American culture found a beacon of light in the form of Aaron McGruder. The Chicago, Illinois born and Columbia, Maryland raised, Aaron McGruder, is the creator of the popular comic strip and television series by the same name, The Boondocks.

    African American culture and American politics as seen through the eyes of its protagonist, 10-year-old afrocentric radical Huey Freeman. The Boondocks was a daily syndicated comic strip that ran from 1996 to 2006. Created by McGruder in 1996 for The Diamondback, the student newspaper at the University of Maryland, College Park. The strip moved from the college pages after an editing mishap in 1997, and was then moved and printed in the monthly Hip-Hop magazine The Source later in ‘97. As it gained popularity, the comic strip was picked up by the Universal Press Syndicate and made its national debut on April 19, 1999, on newspapers nationwide.

    A popular and controversial strip, especially for it’s explicit and flagrant use of the word “nigga”, The Boondocks depicts 10-year-old Huey Freeman and his younger brother, 8-year-old Riley Freeman, two young African American boys who have been moved out of South Side of Chicago by their grandfather to live with him in the predominantly white fictional suburb of Woodcrest. This relates to McGruder‘s childhood move from Chicago to a white, Maryland suburb. Huey seems to be the Author Surrogate of McGruder (Meaning Huey speaks for McGruder through the comic) being named after the Black Panther Huey P. Newton, is the politically perceptive devotee of afrocentric ideals of the past few decades, and is harsh critic of many aspects of modern African American culture. For example, he very hard on the contemporary Hip-Hop culture, as well as commonly critiquing the Bush Administration, preferring the ideals and theories of various left-wing social movement and social justice leaders. Riley, by contrast, is enamored of “gangsta” rap culture and the “thug” mentality and lifestyle that come with it. Riley is used as an allegorical reference to the young naïveté that a large population of the African American youth portrays, Huey acting as a voice of reason. Their grandfather is a firm disciplinarian, World War II veteran, and former Civil Rights activist who is offended by both their values and ideas, depicting the older generation of African Americans who aren’t able to keep up with the fast paced ideals of the every growing and expanding African American culture.

    I feel as though many people have failed to truly capture the message of The Boondocks, only allowing themselves to be caught up with the jocular nature of the show and strip. A lot of individuals who have watched it are usually heard repeating the comedic dialogue and hilarious situations The Boondocks portrays, but seem to over look the fact that it is a satire. The Boondocks speaks a huge message on how we as African American individuals need to be better and improve in our day-to-day lives. We need to stop idolizing the rappers of today and start understanding the knowledges found in books and classrooms about the philosophies and ideals of the world, human beings, and the places that we need to go as a race, The Human Race.

    So, we here at GrungeCake, would like to dedicate Day 11 of Black History Month to Aaron McGruder and his creation, The Boondocks, for taking the time to speak out on the social injustices the African American community is placing upon itself, and asking us to do the only thing we should be doing. Do better.

    +++

    *All citations and image credit will be available in March.

  • Interview: Onuinu

    Musician (Portland)
    Photography: The Windish Agency

    Not to be confused in your approach or fucked up by calling him things like “Onion” or “On-ooh-in-ooh”, let’s get this pronunciation shit out of the way. His name is “On You, In You” (very much stylized like Detroit’s Eminem) but he’s no past-life trailer dweller. He is, in fact, the mastermind behind new album Mirror Gazer released on Bladen Country Records. He is also at the forefront of what seems to be a controversial fusion genre. Simply categorized as “disco pop” or “disco hop”, Onuinu delivers smooth dance tunes with relatable lyrics that are present in his lead single Always Awkward and so on. He’ll get into what inspired that song shortly, but I’d like for you to listen to it first before reading on. Otherwise, what’s the point?

    Always Awkward by ONUINU

    In search of what’s hot in Portland, Oregon, his name was most irresistible. I wanted to know what it sounded like, what it looked like and when I could see it entertain me (live). Opening for high-energy dance acts like YACHT, STRFCKR and Tycho, I imagined he was well worth my investment. Other than his (at first) unusual name, he is a regular guy. When he’s not making music, he likes to hang out with this friends, conceptualize, read, watch a lot of movies and go out to eat. All of the mentioned activity is actually his source of inspiration.

    [quote]People are really interesting to me. Just the way they act and interact. I think they are inspiring. Some people are crazy. Especially, when people get drunk too,” he explained.[/quote]

    What is your live show like? Are you doing any dances? Are you still? What can people expect when they come out to see you?

    It’s changed every single tour. First tour, I went with a drummer. The second tour was just a sync player and a guitar player. The next tour, a keyboard player and a guitar player. There’s always been a two-piece. I guess this tour… I’m trying to figure this shit out, so I think I might bring a drummer. Worst comes to worst, I’ll just be solo. I guess I kinda dance from time to time. There’s nothing choreographed. I want this shit to be dope to the point where it’s like visually alerting and sonically alerting. It’s just going to take some time and money and shit. All that stuff, but yeah, it’s cool. People seem to be stoked on it, so.

    *Speaking of live, Onuinu’s tour starts 17 January in Minneapolis at 7th Street Entry and it will end in his hometown at Holocene (9 February). He will be in New York State at Bug Jar in Rochester, New York (20 January) and New York City at Cameo Gallery in Williamsburg, Brooklyn (23 January). See full tour details here. Hopefully, we’ll see you there.

    And now, the breakdown of “Always Awkward”

    [quote]I remember when I made the song. I had a show later that night and I just got some samples and cut them up a little bit and then, and I just made the beat really fast. I made a beat in like ten minutes and I kind of just made lyrics over time. They were about someone in particular. I won’t say their name. It was kind of like a diss track. In the beginning, it was a diss track and then, I just came up with the chorus. Yeah, it’s a diss track. But I don’t wanna put it out there, who I’m dissing.[/quote]

    I laughed for quite a bit, then he continued.

    [quote]I guess I was just talking to overprivileged kids. They get all of this equipment and shit and don’t have to work for it. There’s a lot of kids out there that just get shit handed to ’em.[/quote]

    I agreed and laughed some more.

    [quote]And then, like, you see them and they’re hella awkward and shit, you know? But people interpret it differently. Some kids are like, ‘I’m always awkward!’ and it connects to them that way, so I guess it’s… pretty ambiguous.[/quote]

    At that moment, I thought: Onuinu is like a graceful rapper in a street battle. I wanted to hug him.

    Yes. Yes, it is. And it sounds warm. I was telling someone earlier that the song makes me feel like I’m still in the blankets — in the morning. Like, you don’t want to get out of bed!

    Yeah, it’s a happy song.

    It is. It’s a diss but it makes you feel good, so that’s great!

    Did I ruin it for you? Did I ruin the song?

    [youtube=://www.youtube.com/watch?v=brYsl1wHirk&w=560&h=315]

    As far as I am concerned, I think there’s little that he can say or do to ruin anything for me. Being the grandson of Mr. and Mrs. Eighty-Eight Keys doesn’t hurt either.

    On quitting his job

    It was cool, because I was already like “Fuck this job”.

    Recording v. Performing

    I like recording more. I mean, I like playing live too, but recording is a little more easier because I wouldn’t quite say that I’m a performer. I mean, I’m getting better at it, but recording is cool just because it’s exciting developing songs and ideas and just watching them come to life. As with performing, it could be stressful sometime. It doesn’t sound the way you want it to, but it’s cool. When it goes right, it goes great, but when it’s like not right, it’s frustrating.

    What does “Onuinu” mean to you?

    I don’t know. It kind of changes over time. It was kind of a joke at first, you know? I kind of tagged a philosophy to it, but I wouldn’t say anything deep. People would automatically think of like some sexual shit. Which is fine, you know? Which is cool. I guess it could be spiritual, too. What you wear, how you are as a person. It could be… It is whatever you want it to be. I don’t give a shit. It’s not even literal. It’s kind of like a word in itself.

    On “Mirror Gazer”

    I was working at this bar and some dude saw me play live and told my boss. My boss owned this record label, so he hooked me up with this dude and we recorded the record. We did it pretty quick… the tracks… we did ‘em in like a day. And I was like, “This shit is retarded, man!” Cause I’ve never done anything that fast. So, we did that in a day. Then, we did the overdubs in the next two months, and the record was done. So, that was cool. My buddy Jeremy Sherrer. He’s cool. He’s a really great engineer, a great mixer. We went in there and hammered that shit out.

    One of my homies was just like, one night was just like going on a rant about how he fucking hated people in Portland and how they were mirror gazers and shit. I thought it sounded cool and I was like alright “Mirror Gazer” and that was my first album so it’s kinda like I’m talking about myself and shit and other people. So, it just seemed appropriate to call it that.

    On GrungeCake

    GrungeCake. (He thinks) I immediately thought of grime music, you know? For some reason. I got an email about the UK, so… I guess “grunge” and then, I thought “grime”. I didn’t have like any negative thoughts. I was just like, “This is cool.” I checked out the website and I was like, “Alright, this looks cool.”

    On what he’s listening to

    I listen to a lot of synth music. I’ve been listening to this new label called “Public Information”. I think they might be based in Chicago. It’s just kinda like old experimental synth stuff and it’s kind of like F.C. Judd and The Raymond Scott Quintette and then, like Madlib. I just got hip to this faulty DBL track called “Straighten Arrow”. That shit’s dope. The EP is dope. Vortex did a remix and Gold Panda and Mike Q. Yeah, just random shit. I just go through my records and just listen to anything.

    This year, Onuinu plans to release a new EP, record or video. He plans to take a step forward or in a different direction.


    For more Onuinu, just click here.

  • Meet The Locals: Nathalie Kraynina

    Nathalie Kraynina
    Images: Richardine Bartee

    Every now and then, you come across a talent that is downright undeniable and you cannot push it to the side, even if you tried. Adding fashion to that idea for me, it is even more of an infrequency.

    Days after the Williamsburg Fashion Weekend, which I did not attend, I received a promotional email that included a look book. Before reading any of what was written, I wanted to know if her designs were worth my time based upon image alone. Some might digest it is as shallowness or crude behaviour, but I am in no illusion about what this business is about. Namely, fashion.

    Recently, I visited her studio in Greenpoint, Brooklyn and I fell in love with her presentation and craftsmanship. Seeing her collection up close is a treat. Her collection shows me that though she might be a “new” designer, with tenacity, she is here to stay.

    Reciting seeing her mother dress extravagantly as a little girl growing up in the late 80s early 90s, Kraynina remembers perfect strangers double-taking and complimenting her mother on the street all the time.

    [quote]She was so beautiful.[/quote]

    Luckily, her parents supported and believed in her career from the beginning. Later, Nathalie Kraynina attended Fashion Institute of Technology in NYC where she majored in fashion design and specialized in ready-to-wear and tailoring.

    When asked about life after school and the importance of school, Kraynina replied, [quote]School gave me the foundations. I learned how to sew and make patterns the right way and it gave a true understanding of what it really entails to make a garment. I was really lucky to study under people who were in the industry for a very long time. I also had 2 internships with Badgley Mishka and Michael Kors, which really helped me to get the full understanding of a designer fashion house. I worked with the design teams and I was backstage at fashion shows as well in sales and marketing meeting. It was hard at times because I worked full-time and went to class at night but that experience really made who I am today. I love being in New York! I am grateful I had the opportunity to be in New York — everything is here![/quote]

    As mentioned atop about her signature design style and swatch, it was her use of black and strong contours that pulled me in instantly:

    Hand-dyed chiffon button down cropped top with cut-out back *Color may vary due to hand dye process. Fabric Contents: 100% Polyester & 100% silk crepe-de-chine. Care Instructions: Dry clean only . Click to order.

    Whilst Kraynina would disagree and remain humble about her style being a signature one, we’ll do the honours.

    Black is essential to her new collection and she loves to wear it. Factoring in that it is slimming and can be worn at any time of day, for any occassion and it is very New York. In fact, her S/S 2013 collection is all about reinventing black. It consists of interchangeable separates that can be worn together or can be added to any of your existing pieces. Kraynina wants you to think of your “little black dress” taken to a whole collection.

    [quote]I wanted to make an effortless Summer line that plays with textures and silhouettes. I used easy fabrics like stretch denim and cotton and dress them up with leather, silk brocades, and embroidered some pieces with stones and jewels. Even though the whole collection is all black, it has touches of silver, blues and greens.[/quote]

    Interview Highlights

    On being a new designer and what makes her continue

    Well, yes it is very hard. But once you start, you can’t look back and you can’t stop. Making clothes is truly what I love to do and I really can’t imagine myself doing anything else with my life. I learn and get better with every mistake and ultimately grow. It takes a really “thick skin” to make it in this industry. I know people always say that and I heard it so many times, but is actually so true. You just have to keep going and move forward. That’s how I look at life.

    On her ultimate goal

    I love creating wearable clothes. Fashion is art form that doesn’t really start to exist until someone puts it on and wears it out. It is kind of commercial, in that way, but that’s also the best part of it. You see people enjoying your creation. My ultimate goal is to be able to make clothes in a socially and eco responsible way and have women from all around the world be able to wear them.

    On the importance of buying fabrics and garments locally instead outsourcing

    Yes, this is one of the messages I am an advocate for and I like to talk about as a designer. It is not only that when you buy locally made garments you support local business and growth, but also you actually take a stand against the current standard. The more we all (as a collective body) buy garments that are produced in a socially responsible and eco-friendly way, the more the standards and regulations are going to change. The industry will change only if the consumers change their taste.

    A friend of mine says this and I like to repeat it: “You vote with your money” every time you time you buy a $10.99 T-shirt there is someone on the other end that is paying for it with their blood.

    I know it sounds dramatic, but it is actually true. And we are all guilty of doing it. After all, it is a great “deal” to find a super cute top for only $10.99, I know I have in the past; it is almost impossible to live in our present time and not have done that. But, if consumers get more educated on where things are made and how they are made and they ask more questions they will see that it is not such a great deal after all. Most things that are on sale are not left over stock or extra inventory that all of sudden you are getting a super exciting discount on, they are made to be sold at that discounted rate and in most cases they are made in very poor countries in horrific circumstances. I am not asking people to stop shopping, but just to start making small changes and make educated decisions. The companies will respond. Fashion is business and if want to change the way people make clothes we have to first change the way people shop.

    On how people should feel when wearing her collection

    I hope they feel beautiful and confident. I like to make pieces that are truly inspired by women themselves and that are very wearable. I strive to create pieces that are feminine and elegant and stay in women’s closets for decades to come. I want my clothes to say: Timeless elegance.

    On I Can Too, Bulgarian foundation in support of children in need

    Last year, I joined forces with them and created a line of t-shirts to be sold entirely on charity basis in support their mission. All profits from the sale of these t-shirts will go to the creation of the first Center for Autistic Children in Plovdiv, Bulgaria. The whole idea is that everyone does what he or she can to support. The motto is “Everyone CAN… create a better world… by doing whatever they CAN best.”

    In our case, I designed the t-shirts, a factory in Bulgaria produced them and now, they are sold in a store front — all without anyone charging. We all donated our time, effort and resources to make this happen and I am proud to say people are now able to purchase these t-shirts spreading the message in support of the foundation. You can visit www.icantoo.eu to learn more how you can be involved. (You might need a translator)

    On her involvement with two great Brooklyn based companies in support of local aspiring fashion designers: Williamsburg Fashion Weekend and Manufacture New York

    I have showed in WFW for the past 2 years (4 seasons). It has been great for me. It really gave me my start. As a new designer, fresh out of school, one faces many challenges. You not only have to design your collection, figure out how to create it and then produce it, but (and this is a “big” but) but spread the word out about it. WFW does just that.


    Manufacture New York is a Kickstarter campaign that I just joined and I think we should all support and spread the word about. It is a fashion incubator dedicated to providing independent designers with the resources and skills to streamline their production process and transform local manufacturing into the most affordable, innovative option for all. Their headquarters will include a fully-equipped sampling room, manufacturing facilities, classroom space (open to the public), private studios for rent and a state-of-the art computer lab complete with the industry’s latest software for design + production. They will also offer a dedicated area for experimentation with environmentally-friendly fabric washes, dyeing, finishes and special textile applications. This campaign is big step in the right direction being that designers, like myself will be able to produce locally.


    See more images from this feature by clicking here.