A giant bubble ravages hallways in new YONAKA video: Watch ‘Bubblegum’

‘Bubblegum’ is from the Brighton band’s new EP, ‘HEAVY’.

Photo: Courtesy of Atlantic Records


“I’ll be the sweet tooth in your mouth.” Can you get sexier than that? Watch YONAKA’s new music video for ‘Bubblegum’.

Before we get to where YONAKA is from and the rest of the nitty-gritty, let’s discuss the amount of energy that comes forth from ‘Bubblegum’. Creatively, the director seemingly places the lead singer in a bubble as a party of sorts for young adults goes on in a sweaty room. In my head, they are perfection in a live setting. Anyone saw them live yet that can attest to what I’m thinking? YONAKA has a forthcoming headlining show at The Garage in London on February 28, 2018. The Brighton band’s five-track extended play, ‘HEAVY’, is out now through Atlantic Records.

Hear the explosive new music below. The music video direction comes from Ali Kurr, a director who has worked with Loyle Carner. Most importantly, the mix of the records sounds radio/commercial ready. I think the quartet’s work with Mercury-Prize-winning producer Rodaidh McDonald (XL Recordings) is to credit.

Photo: Courtesy of Atlantic Records

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the North American Press Agent and US Business Manager for Oxlade; Follow her on Instagram and Twitter.

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