Marking a ground-shaking power move, multi-platinum rapper and Compton champion YG has entered a high-profile joint venture with Epic Records. Epic Records will exclusively release, distribute, and market new music from 4HUNNID, YG’s Los Angeles-based independent record label. Supporting YG’s vision, Epic intends to cement 4HUNNID as the epicentre for West Coast rap.
YG is eager to get started. He stated, Me and my team have been doing innovative, legendary stuff for years—helping keep the West Coast alive. Now, Epic comes through at the best possible time with a platform for our expansion. I’m proud of this opportunity and will make the most of it.
Epic Records Chairwoman and CEO Sylvia Rhone shares her artist’s enthusiasm. She echoes the sentiment, We at Epic are delighted by this joint venture with YG and his forward-thinking 4HUNNID brand. YG perfectly represents the new face of Hip-Hop music: versatile, creative, multifaceted, and steeped in history but versed in current trends. This marks an exciting addition to our roster and offerings.
4HUNNID stretches well beyond music; it encapsulates CEO YG’s versatility and impact, touting impeccable branding, inimitable style, and ambitious vision for both the label and its affiliated clothing line. The company has already sent shockwaves through pop culture stalwarts Complex and The FADER, which wrote, “With their 4HUNNID clothing line, YG and his team are playing the long game.”
4HUNNID has stayed busy charting tremors on the strength of a surging roster: Consider Compton Hip-Hop femme fatale Day Sulan, she of the millions of streams. Currently readying new music, Day Sulan spoke out on ‘Her Story’, off YG’s 2019 opus ‘4Real 4Real’, which shot to #7 on Billboard’s Top 200.
Meanwhile, YG’s reign leads the West Coast into 2020 and beyond. The Compton rapper, actor, entrepreneur, designer, and philanthropist boasts four consecutive Top 10 albums, including his platinum debut ‘My Krazy Life’ and follow-up, Stay Dangerous. He’s likewise crushed the digital space to the tune of three billion streams to date. His glittering discography encompasses the quadruple-platinum ‘My *****’ (featuring Jeezy & Rich Homie Quan), the triple-platinum ‘Big Bank’ (featuring 2 Chainz, Big Sean, & Nicki Minaj), the double-platinum ‘Who Do You Love?’ (featuring Drake), the platinum ‘Why You Always Hatin?’ (featuring Drake & Kamaiyah), and gold trio of ‘Suu Whoop’, ‘Left, Right’ (featuring DJ Mustard), and ‘Go Loko’ (featuring Tyga & Jon Z). Also an accomplished actor, YG appeared in White Boy Rick alongside Academy® Award winner Matthew McConaughey. But YG remains committed to his duties as 4HUNNID CEO, elevating raw talent and furthering West Coast legacy as only he can.