XG, South Korea-based Japanese popstars, announces exclusive partnership with McDonald’s

Global pop sensation XG has announced an exclusive partnership with McDonald’s Japan, marking their debut in television advertising. The collaboration features a space-themed commercial that premiered on Japanese television on February 10, 2025. In the ad, the seven-member group—Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona—step into a futuristic “McDonald’s Galaxy”, donning unique, alien-inspired outfits as they join fans, known as Alphaz, for a vibrant #FandomFeast.

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The campaign extends beyond traditional media with the release of the web movie ‘Fandom Feast (McDonald’s Live Party)’ and a series of three new television spots. These initiatives invite fans to participate in a live McDonald’s party, sharing the excitement alongside their favourite artists. On February 19, XG will host the “#FandomFeast: McFries Feast” live event on McDonald’s official TikTok and YouTube channels, where they will share McDonald’s French Fries with viewers.

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To celebrate the collaboration, a special ‘McDonald’s Galaxy Exhibition’ will be held at Hakkakukan in Harajuku from February 19 to 23. Fans will have the opportunity to view the outfits worn by XG in the commercial and access behind-the-scenes footage from the shoot. The commercial also features a remixed version of XG’s track ‘In the Rain (McDonald’s Remixx)’, a fresh take on the song from their second mini-album ‘Awe’ that originally made waves on the Billboard 200.

This partnership comes as XG continues their XG 1st World Tour (The First Howl), with upcoming performances in Tokyo, Fukuoka, and Osaka. In February, they will head to Australia, followed by China in March, and plans to expand into South America later this year. Notably, XG is set to become the only Japanese artist to perform at Coachella 2025, further cementing their global appeal.

Fans have expressed excitement over the collaboration, noting that it embodies the energetic vibes of XG’s previous hits like ‘Shooting Star’ and ‘Left Right’. This exclusive partnership between XG and McDonald’s Japan not only showcases the group’s innovative approach to connecting with their audience but also highlights their rising prominence in the global music scene.

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