Watch: NGHBRS “Hold Up Girl”

First Instagram music video, maybe?

NGHBRS frontman, Ian Kenny had the idea of using Instagram’s new video function for a music video, but credits the band’s drummer, Jordan Schnieder for pushing the band to follow through as the foursome shot hundreds of individual videos for each scene they cut into the Instagram app.

“It was really challenging to pull off on our own,” says Schneider, who also edited the video. “It was like we were solving some strange two-month long math equation.” The band had to film each scene, map out how to seamlessly time getting from one video to the next. When asked how the band was able to pull that off, Schneider says, “We dove in head first, drank a lot of coffee and refused to sleep. It was totally worth it.”

“Hold Up Girl” is the single off NGHBRS released debut LP, Twenty One Rooms, which was released on July 16th via Paper + Plastick Records. Twenty One Rooms is the follow-up studio release to the band’s successful 2010 EP, Hellomind, which earned them high praise, including a write-up in The New York Times and spots on “Top 100 Bands To Watch Out For in 2013” lists from Alternative Press and AbsolutePunk.net. Purchase Twenty One Rooms on iTunes.

Fusing elements of alternative rock with catchy melodies, impressive musicianship, rhodes keyboards, and 90s grunge, NGHBRS has made it their mission to always separate themselves from the pack. Formed in the summer of 2009, the band revolves around a strong work ethic, an intense practice schedule, and a constant fire under their belt. Drummer Jordan Schneider and guitarist Thomas Fleischmann have been playing in bands together for the previous 8 years, when they began to collaborate with vocalist / keyboard player Ian Kenny. Excited and intrigued about their newfound exploration, they moved into a practice space even before writing their first song. The band acquired bass player Eric Vivelo, and wrote and recorded their debut EP Hellomind, which was independently released in the summer of 2010. The band’s infectious sound and theatrical live show have landed them on national tours and shows at some of New York City’s most renowned venues such as Irving Plaza, Highline Ballroom and Gramercy Theatre.

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