W Hotels strikes a chord with Music City

The iconic, music-loving brand set to debut in Music City in 2020; W Nashville to have its own music venue and an electric nightlife scene

Photo: Marriott International, Inc
W Nashville
Photo: Marriott International, Inc

How do you make Music City USA even more exciting? Set up a new stage for people to play. W Hotels Worldwide, part of Marriott International, today announces the anticipated 2020 opening of W Nashville. Owned by Twelfth Avenue Realty Holdings, the new-build hotel is the latest North American development in the brand’s packed line-up of extraordinary new hotels across the United States and beyond, including the soon to open W Aspen and W Philadelphia. Known for pushing the boundaries of modern design, W Hotels and leading architecture and design firm, Rockwell Group, will infuse the rich culture and musical legacy of Nashville into every aspect of the property.

“Live music, a buzzing culinary and cocktail scene, young artists; there couldn’t be a more perfect city than Nashville for a W Hotel,” said Anthony Ingham, Global Brand Leader, W Hotels Worldwide. “W has always been inextricably linked with music. From our star-studded live performances in W Living Rooms to our Billboard partnership uncovering emerging talent, from W Sound Suites (in-hotel recording studios) across the globe to our groundbreaking new music festival series ‘WAKE UP CALL’ – W Hotels has earned an authentic and long-held place within the music industry. W Nashville can only enhance this musical legacy and will thrive off the creative energy of this dynamic city, bringing a bold new perspective to the hotel and social scene.”

See and be Scene

Located in The Gulch, a newly revitalized, LEED-certified, upscale live-work-play neighbourhood in Nashville that has become a go-to destination for music lovers, shoppers and business travellers alike, W Nashville will take on the spirit of the city through creative and innovative design. The Living Room (the brand’s take on the hotel lobby) will reinterpret elements of Nashville’s renowned civic amphitheatres and legendary recording studios. The expansive gathering space, complete with full bar and DJ booth, will provide both intimate and open settings, while local artwork will be showcased around every corner. But local talent won’t just be featured on the walls – it will be heard throughout the hotel as W Nashville will host a constant lineup of new and next musicians at its on-site live music venue. And of course, since it’s a W, bigger national acts are sure to make stops while they are in town.


W Nashville will boast two dining concepts from renowned Chef Andrew Carmellini of NoHo Hospitality Group, bringing The Dutch Nashville as well as an evening-only prime Italian Chophouse, which will serve up classic steakhouse dishes with a twist next to a glass-walled kitchen. The new hotel will tempt guests with a history-meets-modern rooftop bar, where sweeping views of the Nashville skyline will be complemented by wood panelling, a central fireplace, and sliding garage doors along the perimeter.

“We are thrilled to partner with this incredible team on W Nashville and be part of launching the next generation of W Hotels,” said David Tessier, President, Hospitality Gaming Advisors and Mark Bloom, Founder, Corner Partnership. “The W brand couldn’t be a more perfect fit for Nashville, now one of the most important and exciting international cities in the world.”

W Nashville will feature 346 guestrooms including 50 suites and two Extreme WOW Suites (W’s take on the Presidential Suite), one of which will be a spectacular 1,668-square-foot penthouse. For those looking to throw their own party, the hotel’s 13,500 square feet of flexible meeting and event space, as well as a 5,000 square-foot pre-function space and 3,600 square feet of event terrace space, will delight with stunning design and advanced technology. Rounding out the amenities will be a state-of-the-art FIT® gym with a yoga lawn; a 9,700 square-foot WET Deck (pool) complete with luxe cabanas, grill and a poolside bar sure to shake up Nashville’s social scene; and, of course, the W brand’s iconic Whatever/Whenever® service delivering guests whatever they want, whenever they want it (so long as it’s legal).

“Based upon our own experience with developing upscale hotels in other US markets, offering hotel guests unique and exciting amenities beyond those typically found in similar hotels greatly enhances their stay and truly sets the brand apart from our competitors,” said David Carlins, President, Magellan Development Group. “The amenities and services planned for W Nashville will most certainly accomplish this while setting a new standard of excellence in Nashville’s hospitality market.”

W Nashville is set to join more than 50 W Hotels now open globally, including the recently opened W Brisbane, W Amman, W Panama, and W Shanghai – The Bund, as well as the soon-to-open W Costa Rica and W Kuala Lumpur. W Hotels is on track to have 75 hotels globally by the end of 2020.

Written by Manny King John

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