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Trinidad James conjures up a scare with official ‘UGLY’ visual: Watch

“‘U Gotta Love Ya$elF’ is an acronym of my truth. I’ve been through a lot. An ‘UGLY’ path indeed, but when I look back, the things I got clowned for are the things that made me successful. I don’t ever want to be ashamed of that again. Sonically, ‘UGLY’ is one of the hardest beats coming out of 2019. I bet the house on that.”

Photo: Courtesy of the publicist

Trinidad James, one for fun and flashy visuals since his formal introduction to the music industry, is back with a song that addresses all of the ugliest moments of life with the most honest opening line. From personal statements to when African-Americans are shot and murdered in cold blood by police offers, Trinidad James continues to shine a light on the ugliest truths in our society. Here’s the black-and-white Mike Marasco-directed visual for the track.

‘U Gotta Love Ya$elF’ is an acronym of my truth. I’ve been through a lot. An ‘UGLY’ path indeed, but when I look back, the things I got clowned for are the things that made me successful. I don’t ever want to be ashamed of that again. Sonically, ‘UGLY’ is one of the hardest beats coming out of 2019. I bet the house on that.


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