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Trinidad James conjures up a scare with official ‘UGLY’ visual: Watch

“‘U Gotta Love Ya$elF’ is an acronym of my truth. I’ve been through a lot. An ‘UGLY’ path indeed, but when I look back, the things I got clowned for are the things that made me successful. I don’t ever want to be ashamed of that again. Sonically, ‘UGLY’ is one of the hardest beats coming out of 2019. I bet the house on that.”

Photo: Courtesy of the publicist
Photo: Courtesy of the publicist

Trinidad James, one for fun and flashy visuals since his formal introduction to the music industry, is back with a song that addresses all of the ugliest moments of life with the most honest opening line. From personal statements to when African-Americans are shot and murdered in cold blood by police offers, Trinidad James continues to shine a light on the ugliest truths in our society. Here’s the black-and-white Mike Marasco-directed visual for the track.

‘U Gotta Love Ya$elF’ is an acronym of my truth. I’ve been through a lot. An ‘UGLY’ path indeed, but when I look back, the things I got clowned for are the things that made me successful. I don’t ever want to be ashamed of that again. Sonically, ‘UGLY’ is one of the hardest beats coming out of 2019. I bet the house on that.


GRUNGECAKE

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is part of the Complex Day Ones, an exclusive community to help make the Complex experiences even better.