in ,

Triller announces first global licensing deal with Universal Music Group

Triller users can now make professional quality music videos with AI-powered app to chart-topping songs from world’s biggest artists

Photo: Courtesy of Triller

Triller, the AI-powered music video platform, today announced a licensing deal with Universal Music Group (UMG), the world leader in music-based entertainment, that will provide Triller’s users with access to UMG’s full catalogue of songs from the world’s most popular artists.

Triller’s 28 million users will be able to create music videos with songs from their favourite UMG artists including Drake (Young Money/Cash Money/Republic) and Rihanna (Westbury Road Entertainment/UMG), the two most popular artists among Triller users.

Triller democratizes the music video creation process, making it easy for users to instantly create and share professional quality music videos. The integration with UMG empowers users to create, personalize and share Triller videos with the latest chart-topping records from the industry’s most popular artists.

“UMG is dedicated to working with innovative companies like Triller that are creating new ways for fans to engage with artists,” said Tuhin Roy, UMG’s senior vice president of new digital business and innovation. “UMG’s artists are now among the first to gain access to Triller’s large and highly creative audience.”

“As a major music company with countless chart-topping artists, UMG brings an amazing catalogue of music to our millions of users worldwide,” said Triller CEO, Mike Lu. “Triller users are exceptionally creative, and we’re excited to watch along as our talent base creates new music video mashups with our expanded catalogue.”

This announcement arrives on the heels of Triller’s recent $5 million Series A round, led by Carnegie Technologies. With more than 28 million downloads and zero marketing and ad spend to date, Triller is used organically by celebrities such as Kevin Hart, Vanessa Hudgens and Taylor Hill to develop AI-powered, professional-looking music videos. The platform, available on iOS and Android, recently became ranked the number 12 app in the US App Store and number four in the French App Store, both under the video category.


About Triller

Triller is an AI-powered music video app and talent discovery platform that allows users to create professional-looking videos in a matter of seconds. Pick a song, select the portion of the song you want to use, snap a few takes and with the tap of a button you have a celebrity-quality music video starring you and your friends. Triller relies solely on organic growth and has more than 28 million downloads, with celebrities from Kevin Hart to Vanessa Hudgens regularly using the app to create their own music videos. Triller raised a $4.5 million seed round in May 2016 and a $5 million Series A funding round in February 2018, with plans to expand its AI technology and develop the brand as a talent discovery platform.


Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is part of the Complex Day Ones, an exclusive community to help make the Complex experiences even better.