Trader Joe’s, a national chain of neighbourhood grocery stores, today launched its first-ever podcast. Inside Trader Joe’s, a five-part series literally takes listeners inside the company for the scoop on what makes Trader Joe’s – Trader Joe’s.
Throughout the podcast, Trader Joe’s Crew Members, including the company’s CEO, President and COO, President of Stores, Executive Vice President of Marketing & Merchandising, and Store Captains, open up about the way the retailer does business, what sets it apart from other grocers, where and how it discovers its products and what customers can expect in the future. If you have ever wondered about Trader Joe’s parking lots, whether or not the retailer plans to sell products online, or what it takes to get a Trader Joe’s in your neighbourhood, those questions are answered, too.
“Providing information to our customers has always been an important part of what we do,” said Trader Joe’s spokesperson Kenya Friend-Daniel. “Inside Trader Joe’s has allowed us the air – literally – to delve a little deeper into our story and to answer the questions our customers have asked of us, in our own fun and interesting way. It’s a good start to a conversation we hope to continue.”
Also revealed in the podcast—never before heard stories, such as what saved the retailer from going out of business and how a customer helped change the way Trader Joe’s bananas are sold.
Inside Trader Joe’s can be found on the Trader Joe’s website, Apple Podcasts or wherever you get your podcasts.
Trader Joe’s is a chain of neighbourhood grocery stores committed to providing its customers with value—great products of the highest quality, at outstanding prices. The first Trader Joe’s store opened in 1967 in the Los Angeles area. Since then, Trader Joe’s has expanded to more than 470 stores in 43 states and Washington, DC.