Photo: Pattern
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Tracee Ellis Ross launched phase two of her Pattern hair collection on Juneteenth

A savvy business move for the culture

Tracee Ellis Ross launched her hair-care company Pattern Beauty last fall specifically catering to empower and nourish curly, coily, and tight-textured hair. According to Ross, she first pitched the product line in 2008, and Pattern Beauty is the result of twenty years of dreaming, ten years in the making, and two years of working with chemists. Phase one of the line was launched on September 9 and included a shampoo, three targeted conditioners, a leave-in conditioner, two hair serums, and a rubber shower brush. Ellis Ross released the second round of new products that expand Pattern’s existing lineup on Juneteenth.

Included in the new collection are five styling products: a hydrating mist to add targeted moisture and reactivate curls; a nourishing curl gel and styling cream for when you want your texture to be free yet defined; a strong-hold gel that is perfect for creating a slicked-back look without the crunch; and edge control to smooth your edges to perfection. There are also three new styling tools: an edge tool to comb and style your baby hairs; a hair pick to shape, elongate, and create volume; and a wide-tooth comb to eliminate tangles and gently separate.

Products from Pattern can be bought individually on their website, or in several bundle options. They come fully equipped with everything you may need to tackle wash day, including shampoo, conditioner, leave-ins, and hair serums.


Written by Ashley Guerra