The Boxtrolls Packs In Marketing Partnerships

Focus Features, which releases animation studio LAIKA’s family event movie The Boxtrolls nationwide this Friday, September 26, has through Universal Studios Partnerships packed in a number of promotional partnership tie-ins generating millions of impressions on consumers and moviegoers.

The latest ones are with Great Day Farms, promoted on egg cartons (referencing the movie’s lead boy character of Eggs) and offering a sweepstakes Grand Prize of a hometown screening; with Sun-Maid Raisins, featuring sticker sheets inside 12-count bags of Mini Snacks boxes (which are made of cardboard – a favorite building block and / or clothing choice of the lovable Boxtrolls themselves) and promoting a sweepstakes to win movie tickets; with Carl’s Jr. and participating Hardee’s, providing four different movie-themed activity toys in the Cool Kids Combos® Meal Program; with Langer’s Juice, promoted on juice bottles and giving away free movie-themed T-shirts; and with Time Warner Cable, showcasing exclusive content from the movie’s premiere while offering subscribers advance screenings tickets.

These newly announced partnerships follow previously announced ones, among others, with and at the FirstEnergy All-American Soap Box Derby; and with the Imagination Foundation for a Boxtrolls Cardboard Challenge as well as the Foundation’s Global Cardboard Challenge.

Opening nationwide Friday, September 26, The Boxtrolls is a family event movie from LAIKA, the creators of the Academy Award-nominated animated features Coraline and ParaNorman, that introduces audiences to a new breed of family – the Boxtrolls, a community of quirky, mischievous creatures who have lovingly raised a human boy named Eggs (voiced by Isaac Hempstead Wright of Game of Thrones) in the amazing cavernous home they’ve built beneath the streets of Cheesebridge. When the town’s villain, Archibald Snatcher (Academy Award winner Ben Kingsley), comes up with a plot to get rid of the Boxtrolls, Eggs decides to venture above ground, “into the light,” where he meets and teams up with fabulously feisty Winnie (Elle Fanning of Maleficent). Together, they devise a daring plan to save Eggs’ family. Based upon the book Here Be Monsters, by Alan Snow, The Boxtrolls is directed by Anthony Stacchi and Graham Annable and is MPAA-rated PG.

Focus Features makes, acquires, and releases movies from rising and established talent and filmmakers. The company is moving forward with a diverse slate of wide releases appealing to a range of moviegoers. Staying true to the company’s roots, the slate will also include several specialty films each year.

In addition to The Boxtrolls, upcoming releases from Focus include the true-life dramatic thriller Kill the Messenger, starring Jeremy Renner; the romantic drama The Theory of Everything, directed by Academy Award winner James Marsh and starring Eddie Redmayne and Felicity Jones as Stephen and Jane Hawking; Black Sea, the suspenseful adventure thriller starring Jude Law for director Kevin Macdonald; Tarsem Singh’s Selfless, starring Ryan Reynolds and Ben Kingsley; Leigh Whannell’s Insidious: Chapter 3, the newest chapter in the terrifying horror series; Sinister 2, directed by Ciaran Foy; Juan Antonio Bayona’s visually spectacular drama A Monster Calls, starring Lewis MacDougall, Felicity Jones, and Liam Neeson; and Stephen Hopkins’ Race, starring Jeremy Irons, Jason Sudeikis, and Stephan James as the legendary athletic superstar Jesse Owens.

Focus Features and Universal Studios Partnerships are part of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

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