In celebration of 25 years of one of the most popular girl bands across the world, the Spice Girls, Spotify has recreated the iconic Spice Bus from the film ‘Spice World’ and taken fans on the journey of a lifetime in the form of a Spice Girls tour across London.
The bus turned heads as it travelled through London, kicking off at the St Pancras Renaissance Hotel London, where the iconic music video for ‘Wannabe’ was filmed. Spotify’s Spice Bus then journeyed around the capital and over Tower Bridge (thankfully just driving and not flying through the air as in Spice World).
Spice Girls super fans on board the bus were treated to a dragtastic homage to the Spice Girls. The bus tour was hosted by RuPaul’s Drag Race UK season one queen Baga Chipz taking inspiration from Ginger Spice. Accompanying Baga were contestants from the new series of Drag Race which premieres later this week, each drawing inspiration and paying tribute to their “spirit Spice Girl”: Kitty Scott-Claus (Baby Spice), Ophelia Love (Sporty Spice), Vanity Milan (Scary Spice), and Ella Vaday (Posh Spice).
2021 marks the 25th anniversary of the Spice Girls. Their debut, and most streamed track of all time (with over 600 million streams), ‘Wannabe’ was released on the July 8 1996, followed by the album ‘Spice’, which launched in Japan on September 19, the same year before being rolled out globally, and has amassed an incredible 860 million streams in total over the years.
Please see below for additional Spice Girls data points:
Famous Five: Following in the footsteps of Wannabe, the other tracks making up the top five most streamed on the Spice album are: ‘2 Become 1’, ‘Say You’ll Be There’, ‘Who Do You Think You Are’ and ‘Mama’.
Leading Ladies: ‘Spice’ is still one of the most popular albums. With over 860 million streams, it has racked up more streams than albums from other female icons, including Taylor Swift’s ‘Taylor Swift’ album, Britney Spears’s ‘…Baby One More Time’, and fellow girl group Little Mix’s ‘DNA’.
Gen Z(ig-ah-zig-ah): 18-24 year olds are revealed to stream the Spice Girls the most, showcasing how their music has the ability to not only inspire but also transcend to a new generation.
Sulinna Ong, Spotify UK/IE, Head of Music says:
The Spice Girls have shaped the way the music industry operates today. Their message of female empowerment resonated across the world, no matter who you were or what you looked like – and continues into this day. The fact that 18-24 year olds stream the Spice Girls the most shows what an impact the girls continue to have around the world. Bringing back the Spice Bus is Spotify’s way of giving a little something back to the fans who have flown the flag for Girl Power over the 25 years.