London’s Souls latest single ‘Loyalty’ is a simple message about something that we pretty much all desire. The rapper says ‘I don’t really need much in this life, I just need some loyalty’ and we all felt that. He gets this message across with a catchy hook and slick beat. The video is simple, not too flashy; just some shots of Souls dancing with his mans to the beat, and a shot of him in bed with a gorgeous girl he pledges his loyalty to. This is a solid release from a solid UK artist with crossover appeal.