Summer 2020 is set to be an exciting one for Selena Gomez as she announces her new makeup brand, Rare Beauty. The brand will be sold exclusively at Sephora and on its website, with plans to expand “globally”, according to Gomez. Gomez announced the brand via Instagram Live earlier today. Rare Beauty’s Instagram page has already garnered one million followers. Selena Gomez is the latest celeb to come out with a beauty brand, following Rihanna’s 2017 Fenty Beauty launch, and Lady Gaga’s 2019 Haus Laboratories launch.
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Guys, I’ve been working on this special project for two years and can officially say Rare Beauty is launching in @sephora stores in North America this summer! Follow @rarebeauty and become part of our beautiful community. Here’s a tiny sneak. There’s more to share AND I can’t wait.