Samsung and Rihanna to release something special

By way of friends, we’ve learned that Samsung and Rihanna are joining forces for a very special and innovative partnership. Visit on your mobile device to find out more about the mysterious presentation. Also, tune into the American Music Awards tonight at 8PM EST. You might get a new clue.


Excited to share this with you!! #ANTIdiaRy

A video posted by badgalriri (@badgalriri) on


Samsung and Rihanna have joined forces to introduce, ANTIdiaRy (inspired by artwork by Roy Nachum) – a creative collaboration that will bring her fans, The Navy, into her world like never before. Launching today during the American Music Awards, the immersive Samsung-powered experience, is just the beginning of an unforgettable exclusive journey through Rihanna’s life story.

This unprecedented, episodic, multi-platform journey created in partnership with the pioneering theatre company Punchdrunk, will take fans inside the mind of an iconic artist while blurring the lines between the digital and physical world. Like Rihanna, Samsung is committed to reimagining and reinventing what’s possible in technology and culture, pushing boundaries to deliver what’s next to our fans—and hers. And just as Rihanna has served as a voice of disruption in art, music, fashion, and culture, Samsung has once again, disrupted what’s possible with its innovative ambitions and technologies.

Together, Samsung and Rihanna are re-imagining the way music and artistry are experienced. Watch the film, and follow along as the story unfolds on


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