Rihanna annouces return of Fenty x Puma

Musician-turned-mogul, Rihanna announced the return of her highly revered collaboration Fenty x Puma. The singer’s relationship with Puma dates back almost a decade after joining as creative director in 2014. Her most recent collaboration with the footwear giant Puma was released in 2017 after which she went on to launch the first Black female-owned luxury line Fenty in 2019.

The superstar made a return to the stage with her anticipated Super Bowl Halftime Show in February, marking her first solo performance in seven years.