The ‘Russian Gucci Priest’ gets immortalised by Russian-American rapper Rich Caviar: Watch the visual

It’s a great marketing move and a helluva SEO booster.

If you can remember the headlines concerning the Russian Orthodox priest who wore Gucci and Louis Vuitton gear in his selfies, you’d know that he was “condemned by the church for professing his love of luxury clothing brands”. The priest, Vyacheslav Baskakov, once shared that he was “fighting for freedom”, apparently, with his past social media posts. Shortly after the news broke, I looked for his page. It did not exist because of deletion. Recently, Russian-American rapper Rich Caviar was inspired by the apparent misconduct, making a song and releasing its visual component. For the artist, it is about “the common stereotype of ostentatious Russians in search of the American Dream.” We think it’s a unique take on a quirky topic. Watch the video below.


Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the Director of Content for Duke Concept; Bartee is an Entertainment Creator for Google Web Stories. Follow her on Instagram and Twitter.