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Red Bull Content Pool unveils ‘Premium Music’

Photo: Courtesy of Red Bull Content Pool

Red Bull Content Pool unveils Premium Music, a focused and intuitive B2B music licensing platform for Film, Television and Advertising

If you’re a musician today, there’s a huge chance that you are familiar with the company, Red Bull.

Premium Music
Photo: Courtesy of Red Bull Content Pool

Capturing a breathtaking or iconic image for a movie, television program or advertisement is challenging enough, finding the right music to pair with it is an art form in itself. Now, full songs, compositions and hooks from the production music catalog “Sounds of Red Bull”, pre-cleared and ready for instant use in a matter of clicks, are easily searchable alongside artist driven repertoire from Red Bull Records and Red Bull Music Publishing. Premium Music is the latest innovation from Red Bull Content Pool, available online.


While some music catalogs focus on quantity, offering tens of thousands of songs to review, rank and request, “Sounds of Red Bull” offers a laser-focused, artistically rich pool of tracks created especially for feature film, TV and advertising. Themed playlists are spotlighted on the site, each one curated by Red Bull’s team of A&R experts, music supervisors, media editors, and producers. Users can also use the search to pare down selections by simultaneous categories including tempo, mood, vocals and genre-specific keywords, and test the song on their video clip directly on the website through the ‘Sync’ function. Production music tracks, unavailable to the public, are pre-cleared at given rates and ready for use with just a few clicks through the ‘Express Licensing’ function.

Registered users can also browse and listen to the premier roster of Red Bull Records and Red Bull Music Publishing artists – including platinum-selling AWOLNATION, Beartooth, New Beat Fund, Twin Atlantic, Little Simz and The Wanton Bishops – and submit traditional license requests for usages in media productions.

Premium Music adds to the ever-growing media portfolio on Red Bull Content Pool Premium; premium video, TV and cinema products from documentaries and factual entertainment to series and feature films that can be licensed for broadcasting, home entertainment or any other commercial use. With only a few clicks, global media partners can access both editorial and license-required products from the world of sports, culture and lifestyle.

With the Red Bull Content Pool, Red Bull Media House offers a unique media platform presenting its broad-asset portfolio in the fields of print, TV, film, online and mobile. From adventure sports to lifestyle and culture, Red Bull Content Pool features more than 90,000 high-quality photos, 15,000 HD videos and one of the largest 4K video libraries in the world, all available for download with all rights cleared for editorial use.

The text from this article comes from the Red Bull Content Pool newsletter.


Written by Manny King John

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