Rapper Future launches new hat line

Fresh off the back of a stellar 2015, including two number one Billboard albums and a standout performance at the BET Hip-Hop awards, rapper Future was in Los Angeles last night to launch his new range of hats as a part of Bacardi’s Untameable Artist series. Along with his signature dreadlocks and sunglasses look, Future recently adopted the Stetson, cowboy hat style, a clear inspiration for his new passion project, an upcoming hat range. The Bacardi Untameable Artist series, which also features AlunaGeorge, Run The Jewels and Lolawolf, was created to unveil the personality behind the artist and involves a series of house parties taking place across the country to unveil their new passion projects. Check out the footage of the night, which was exclusively produced by NOISEY:

Main image: MTV / Event images provided by NOISEY

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the North American Press Agent and US Business Manager for Oxlade; Follow her on Instagram and Twitter.

Bryson Tiller

Bryson Tiller’s “T R A P S O U L,” Reviewed

Don Cash Shares New Record, “Boom Bap Gods”