Poppy Ajudha’s song ‘When You Watch Me’ is a dreamy acoustic gem. The visuals are simplistic and the instrumentals give us an indie feel: Simple yet magnetic. In the video, we watch a group of friends gather in a forest, singing together; dressed in all black. Are they in mourning? Is this a song about love? Is this a song about heartbreak? The very mysteriousness of this song leaves viewers and listeners in awe. We are entranced by this simplicity and mystery. Poppy has created a cryptic narrative for her song, and it is up to the listener to decode it.
Words by Brax Chea