OWSLA and streaming platform Twitch have teamed up to build out twitch.tv/owsla into a customized 24/7 music channel. The channel will feature tracks from OWSLA artists such as Jack Beats, Hundred Waters, Seven Lions and many more, and all music comes fully cleared for use by any of Twitch’s 1.5 million broadcasters. The label will also be using the channel to livestream events and special activities, host artist gaming sessions and unveil new content.
With more than 100 million unique visitors per month, Twitch has quickly become the most popular live social video platform in the gaming space. Now that Twitch has recently opened its doors to the music industry, the appeal of livestreamed shows and parties with real-time interaction has caught on with labels and artists. At the forefront of this movement is OWSLA, who is embracing this new medium and continuing their reputation of cultivating a strong bond between its artists and fans.
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