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On a Quest for Bosom Support: Bra*Tenders

There’s no support like teat support.

Gaily crediting a lengthy conversation about bosom support and teat coverage, an urge for knowledgeable answers fueled a journey. Over the years, we’ve all watched several television specials and read plenty of magazine articles about spillage, gapping and smashing yet we rarely look at ourselves. Advancing toward our thirties and more attentive to our bodies, health and appearances, it was time to face the facts and get uplifted. With specific questions about the involute engineering of bras, chic designs for cups larger than a “B” and the general importance of wearing a “good bra,” we found ourselves deeply falling in love with Bra*Tenders.

With a catchphrase like “An uplifting experience” and self-assuredly stating that its business has over thirty years of experience, it was imperative to connect with them, so we sent an email. Swiftly, we received an inviting reply; the staff was just as excited to meet and talk with us.

A few weeks later, we landed in New York and visited the buttress aficionados. Stuck in a vexatious traffic jam from JFK Airport, we arrived much later than scheduled. In between getting to the car and heading into Manhattan, we were in regular communication; letting our hosts know our estimated time of arrival. When we arrived at the building, we signed our names at the front desk, walked to the elevator, ascended and walked down an empty corridor. Then, we stopped at a door with many clippings of women in bras. We opened the door and we were welcomed with open arms.

In addition to uplifting, Bra*Tenders provides women’s and men’s undergarments, hosiery, and specialty items to wardrobe and costume design professionals of stage, screen, and television industries. Private clients of all shapes and sizes are welcome and particularly specialize in fitting full-breasted women and brides-to-be, carrying cup sizes from AA to L. They’ve satisfied a lengthy list of celebrity clientele that they’d like to keep private.

Whilst waiting to talk to Lori, the owner, about her business we were offered bottled water and bite-size candy. Shortly after, Lori came to the seating area and she started to tell me about the beginnings of her thriving business.

Lori, owner of Bra*Tenders (left)
Lori, owner of Bra*Tenders (left)

“We started from our apartment in Brooklyn,” Lori said. We worked from there until we couldn’t see out of the windows. There were clothes everywhere. We moved to a location on 42nd Street and 9th Avenue. We were there for just three months. We outgrew the place. Now, it’s being demolished. It was a pizza place. We’ve been here, at this location, since 2002. It’s the only Bra*Tenders. We’re not located anywhere else.

Lori attended Marymount Manhattan College where she garnered a Bachelor of the Arts cum laude degree followed by Polytechnic University where she graduated with a Master of Science degree in Organizational Behavior. When asked how one can figure out what bra size they wear, I was asked to pull up my outerwear.

“You wear a G,” she told me without touching me. It was the first time I’ve heard anything of the sort. Before coming here, I visited Lane Bryant and instead of a 44DD, the bra specialist told me that I wore a 46C. I was nonplussed and determined for accuracy!

“What size am I?” I thought, and will I ever really get the proper foundation and support for my figure.

Lori holds L-cup bra
Lori holds L-cup bra

When asked how did she know which size cup I was, Lori replied ‘I have a trained eye. I have been doing this for over 30 years. I can look and tell. Many women come to me wearing the incorrect bra size or stating things like ‘I got this bra for $5 at KMart’ and I say ‘You might as well throw your money on the floor because that’s what you’re doing.

Lori says that if you invest in a good bra and take care of it, it can last you a year. Among her tips of getting the best out of your bra, she warns you to stay away from drying your bras in the dryer. If you do, you will shrink the elastic and you don’t want to do that.

Also, when it came to the intricate engineering of a bra, she stated that there are 35 different pieces to the makeup of one bra. You’ll learn more about the stated in the video below.


During my visit, we tried numerous bra styles ranging in price from $43 to $149 and we did not buy until we were satisfied. You are not rushed. They are honest and they make you feel great. Buying a bra that truly fits your unique body is worth the investment.


Be sure that you are clear on what you are spending at checkout. Ask for prices of each bra you are purchasing just so you are not in for any surprises later.

Bra*Tenders is located at 630 Ninth Avenue #601 in the Hell’s Kitchen neighborhood in New York City. To purchase au courant bras, other intimate apparel and have an uplifting experience, please dial 888-GET-A-BRA. Tell them the G-cup GrungeCake Editor sent you.


Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the Director of Content for Duke Concept; Bartee is an Entertainment Creator for Google Web Stories. Follow her on Instagram and Twitter.