Lloyd, one of the talented singers who sprung on the scene in 2004 from the lush days of Irv Gotti’s Murder Inc Records and then, saw continuous success from singing the hook on Young Money’s hit single ‘BedRock’, has been releasing music independently, but never paired with a photo quite like the cover art for his forthcoming LP, ‘Tru’. How do I feel about the image?
To be honest, these days, you have to be in-your-face risqué for any attention. Why? Because most of our attention spans hardly exist beyond ten seconds. Furthermore, sex has always upped the ante when selling any given item. It’s the genesis of us, so it makes sense, but these days, we’re leaving little to the imagination. What’s my take on that? As a sensual Scorpio with an open-mind, I am fine with all ends of it. After all, what is the point of promotion and marketing anyway? To get the attention you need to profit, so being (what is referred to as) an attention whore isn’t necessarily a bad thing.
As he intended, the New Orleans-native singer-songwriter has everyone talking; about the next-to-nothing nude photo. Subsequently, Lloyd’s independent album, Tru, will become available on August 31 with distribution through EMPIRE. In the meantime, listen to ‘Caramel’ below. It’s a song about sexy-time with the woman of his dreams. If you’ve been listening to Lloyd for as long as I have (since his debut LP ‘Southside’ released in 2004), you would have discovered that he likes a woman with balance (embodying street smarts or non-judgmental about the streets and a sweet lady with higher education). (See: “Street Love” on his 2007 release, ‘StreetLove’.) In his words on his recent release ‘Caramel’, him and her “go well together like caramel and chocolate”. I know that’s right. Before you head to the beach, add ‘Caramel’ to your warm-weather playlists.