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Is Lil Durk the first rapper to have his own cereal?

As far as we know, yes, he is.


Durkio's limited cereal
Photos: SoFlo Snacks

Durkio's limited cereal

As far as we know, yes, he is. Back in 2013, Buzzfeed wrote an article that listed twenty-four rappers (Kendrick Lamar, Kreayshawn, Nicki Minaj and Snoop Dogg are some of the musical acts on their list) with a hypothetical cereal brand, but what SoFlo Snacks and Lil Durk have done isn’t quite a meme-worthy listicle. At the beginning of the year, my nephew Esparo showed me SoFloSnacks page. He explained the purpose of his business. Shortly after, a few boxes arrived at the house. I remember having the Cinnamon Toast Crunch Churros. I haven’t had the itch to cereal in a long time unless it is low in sugar, or made with no sugar at all.

As of Friday, the rapper and the young Florida-based entrepreneur unleashed it for fans to order. The limited cereal is now available to order for $24.99; the first three-hundred signed by the Chicago-native artist. Esparo, you’ve done a fantastic job with the link up—just seven weeks ago. To learn more about the innovative release, visit this link. Congratulations to Lil Durk and SoFloSnacks! We wonder who’s next.

PS: Esparo also appears in Lil Durk’s official video for ‘I Know’. His cameo begins at 1:32, his close-up happens at 1:37. Check it out below. Over thirteen million people (worldwide) have viewed it since December 7.

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