Kith announces new collaboration with Giorgio Armani

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In an unprecedented move, American fashion and lifestyle brand Kith announced its highly-anticipated collaboration with Giorgio Armani, one of the world’s most celebrated Italian menswear designers, on a “suit project”. In a post on X, Kith’s creative director and founder, Ronnie Fieg, celebrated his “North Star” (Giorgio Armani) and his team for helping him bring the idea to life.

To say Mr. Armani is an icon would be an understatement. As a creative and entrepreneur, he is my North Star. His perspective on fashion changed the way the world chose to dress. He founded his own brand and built it into an empire that he still retains 100% control of 49 years… pic.twitter.com/YyfQ22JC9y

— Ronnie Fieg (@RonnieFieg) August 28, 2024

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As a fellow founder and a creative person, I can say it is freeing to work towards and have your wildest dreams crystallise. Therefore, we are excited to see what they deliver when the time is right.

As described online, Kith is an American fashion and lifestyle brand established in New York City in 2011 by Ronnie Fieg. The brand began as a footwear retailer and later expanded to streetwear and fashion. Whenever you get the chance to visit New York City, visit one of the stores. It is a calming experience, as the shops are often clean and filled with natural light.

If you are on a strict diet, you may want to stay far away from their delicious treats section. My favourite was the Action Bronson flavour: The Marshmallow Man. It is toasty charred marshmallows, chocolate-covered graham crackers, and creamy vanilla ice cream mixed to create a beautiful smoky-flavoured ice cream. It is topped with a chocolate graham cracker dipped in toasted marshmallow and a sprinkle of Maldon salt.

There are also shops in Europe, Canada, Seoul, Hawaii, and Tokyo, but I haven’t visited.