Referred to as one of the most recognisable voices of the nineties under the New Jack Swing genre, Keith Sweat just released a new album called, ‘Playing for Keeps’. Not sure what to expect, I dived into the thirteen-track LP head first. In the beginning, Sweat sounds out-of-pocket to me, but toward the middle of the album with tracks like ‘Big Ass Lie’, ‘How Many Ways’ featuring K-Ci (of Jodeci), ‘Who’s Your Daddy’ featuring Teddy Riley and Tank, and ‘Boomerang’ featuring the talented singer Candace Price, he brought us back to his playground.
I like that he isn’t afraid to tap into the Latin/Carribean market with ‘Fuego’ featuring Akon, Alkaline & RayFade, but I didn’t think it was the best song on the album. Nonetheless, not afraid to experiment, this strangely track listed album is an experimental mix of trending sounds and traditional R&B production that his core audience loved. If you aren’t old enough to know Keith Sweat, he makes a conscious effort to reach you. I’d suggest starting with ‘No Love Loss’. Then, go back into his catalogue to hear his best know singles, ‘Twisted’, ‘Nobody’, and ‘I’ll Give All My Love To You’.
Spanning a musical career of thirty years, Keith Sweat has more hits than misses, but he should restructure the new age songs he plans to share with the young world.