Despite his personal relationship issues — which we really shouldn’t know about or [negatively] comment on at all — Kanye West dresses his world-renowned Dickhead title to a tie this round. Reportedly, our 35-year-old musical authoritarian is set to release Yeezus, his eighth studio album on June 18th. In style, the night before, West premiered a projection rapping the lyrics to New Slaves on sixty-six buildings all over the world, in legendary PSA fashion.
Grossly in love with the intensity and fury of his new records and its awakening intent, we cannot help but acknowledge his genuine lamenting. After all, he is the son of a former Black Panther. By the looks of it, Kanye West has gone back to his roots of social responsibility and challenging the oppressors.
We can hear a well-known sports sample (that I cannot credit because I don’t know what to search for) and we are most definitely loving the rock influences. In addition, as designers, we overappreciate the graphics in the videos projected behind him. It really drives the messages in his lyrics home. Lastly, sonically, both records remind us of Saul Williams‘ The Inevitable Rise and Liberation of Niggy Tardust. If you are unfamiliar, listen to it on Spotify here.
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