Kanye West launches new collection in support of forthcoming ‘Bully’ album

According to the comms, Ye’s fans could also pre-order his upcoming album, ‘Bully’.

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If you haven’t seen Ye and his wife, Bianca Censori, on the 2025 GRAMMY red carpet, you’re sleeping. Amidst several exciting moments of the day, the Chicago-bred global superstar walked the glorified red carpet with his significant other. After possibly receiving a cue from her man, Bianca dropped her large fur coat to the ground for a photo opportunity that would forever stay in the minds of people with eyes and good vision. Later that evening during the awards ceremony, the musical genius and legend released a commercial for his new YZY collection designed Gosh Rubchinksiy. The minimalist clip featured sweatshirts, t-shirts, and shoes, all for $20, feeling like an early Christmas gift for die-hard Ye fans.

Take a look at the commercial that aired during Music’s Biggest Night.

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