Just Win shares social commentary in timely track ‘Strange Fruit’ produced by Erving Nineak: Listen

I didn’t think I would cry this morning.

Photo: Courtesy of the artists

If you are an ally of the Black Lives Matter movement and you want to help others understand the perspective of a Black man, ‘Strange Fruit’ by Just Win (vocalist/songwriter) and Erving Nineak is a way to “explain” it to them. Sometimes, we get messages clearly when we hear them in a song, or we watch a video. Nineak samples the protest song, which spoke to the unfortunate stories of lynched Black-Americans in the South. For Just Win, the song awarded ‘Best Song of the Century’; in 1999 sadly remains relevant as he narrates the demise of Black-Americans across the country today. It’s chilling and terrifying. To hear that a group of people should dress and behave a way to guarantee that they will live if they come in contact with a person or people who don’t see them as fellow humans is ludicrous. It’s scarier when you share that experience with the author/recording artist because you’re also Black-American, and one day, you might start a family and give birth to Black children of your own. It makes you think: Do I want to put someone else in this sort of environment, knowing that it isn’t fair?

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the North American Press Agent and US Business Manager for Oxlade and contributes to BET.com; Director of Content for Duke Concept; Follow her on Instagram and Twitter.

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