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Limitless artist IV4 gets her she-devil on in official visual for ‘Work 2 Hard’: Watch

This week, newly signed artist IV4 released the official video for ‘Work 2 Hard’. In her immaculate she-devil drip and hairstyle, the rising star commands attention for her second single through the record label. By the time the second verse comes on, the multi-genre recording artist gets out of the rope she was tied in and lights a cigarette like the bad-ass she is. Nothing can hold her down or hold her back. If you aren’t familiar with IV4, recently, she released a track/video called ‘Swimming’ featuring Trippie Redd, which has accumulated over one million views.


Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the Director of Content for Duke Concept.