A touch of trash
Angela Brejt, owner and designer of Trash Clothing, has an anarchistic approach to design that most commercial brands have yet to achieve. It screams the notion of individuality while embodying the attitude and style of a notable streetwear brand. As the collection is focused mainly on urban streetwear, Trash leans heavily on statement and graphic themes that are socially progressive and gets the conversation started. Most silhouettes are clean with bursts of color, so you can’t possibly miss Brejt’s message. Recently, the opportunity presented itself for me to speak with Brejt about how Trash came about, and what makes her brand stand out as “Queen of the Pack”.
What is the origin of your brand’s name?
It’s associated with the idea that, in the end every piece of clothing will end up in a trash bin. It’s a metaphor. I’m happy with it. At the same time, I assure you that my designs are not just rubbish. These are carefully crafted designs [of] good quality and [that are] timeless.
Who would you say is your target market or customer?
I design for modern women. Young, old, crazy, elegant, stylish, and extravagant. I would also like to attract the artistic soul. After a year of operation with the brand, I was able to verify who really wants my clothes. These are serious, stylish women who apparently need a little fun. It also [attracts] artists, stylists, and singers. I am happy that I was able to reach out to different communities. On my Facebook account, I feature new designs and my lovely clients wearing my brand.
What makes your brand different?
It’s not an easy question. It would be nice to hear someone [else] answer this question. I think it is important that all images appearing on my clothes are my copyright concepts, and each piece in the collection requires a lot of work. Do not copy, do not impose a ready-made pictures or illustrations, but I create my stories. I am sure that what I do is original. It is also important that I want to sell clothes at prices accessible to everyone.
What inspired your current collection?
It depends on which collection you ask [of], because I will soon show a completely new story. But the truth is that most of the ideas that I realized, came [to me] a few years ago. Now, I just have the opportunity to fulfill my ideas from the past. My inspiration comes from art, music and talented people. It sounds corny, but everyone will find among these areas, something just for themselves.
What are some of your favorite fabrics to use and why?
I admit that I do not have favorite materials. I try to create from what I can because in my country, we do not have access to what is in the West. It is sometimes difficult to create what I actually want, but I do not give up easily and I am happy with my projects. It’s easier to tell you about what I do not like. Namely, natural leather or real fur from animals. I believe that this is not necessary.
Aside from your website, are there any additional locations where pieces from your collection can be purchased?
I focus only on my store. Of course. I have foreign customers especially in Australia and the U.S. but I do not control that. I know I’m being watched by big brands. I even got an interesting collaboration offer, but it is not a good time for such decisions. I have been working on the development of the brand gradually, and it’s hard to say what I decide in the future. Trash’s progress is very fast and it is a big surprise for me.
What are your thoughts on GrungeCake? Is there anything like it?
I like the idea of your site. The piece that I found in your description:
[quote]GrungeCake supports the arts. With a very specific taste, it covers the many talents of the world’s most quaint, creative and players.[/quote]
I also believe that there is a lot of amazing people in the world, and I am pleased that you wanted to know more about me. I will definitely look to you. Nowadays, it is difficult to breakthrough the big brands that have colossal amounts [of items] for different types of media and reaching out to potential customers. I am very glad that more and more alternative projects want to write about interesting people, regardless of their origin.
For more about Angela Brejt’s Trash Clothing brand, just click here.