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Interview: ALOHA FROM DEER

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Usually, When browsing the Internet, we come across some of the darnedest and coolest things. ALOHA FROM DEER was on the cooler side. When I’m not writing, I am a graphic designer slash web developer who started out as a fine artist. As you can imagine, I kind of wanted to know the person behind this brand and just some facts about the brand, in general. Here’s what I’ve collected:

Where do you draw inspiration for your line / collection / brand?

I was abidingly fascinated with [the] fashion world and started to work as a fashion photographer quite early. Although, I can’t say that I grew up in it. For me, as a child it was an inspiring environment and [it] is right now. Now, the better part of my life is fashion.

What’s behind the name?

Actually, the name is quite tricky. We just love deers on our graphics and decided to make it quite funny, with a Hawaiian “hello” word – ALOHA.

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How long have you been in business?

Following our remarkable reception on the internet, the brand has been launched right after the last Poland Fashion Week in 2012, April. We made the clothes that everyone wanted to have, but no one dared to offer them to you before.

Who are some of the most popular people that have worn your brand?

To be quite updated: Robbie Williams just ordered his jumpers a week ago. The list is enlarging quickly.

Are your collections available at any physical shops in the U.S.?

Not yet. We are about to finish our bargainings with shops in Los Angeles and New York.

What’s your top selling piece (this season)?

It’s our BAD PANTHER varsity jacket, still available. We are coming out with our totally new side of clothing this season, though!

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What keeps you going as a designer?

I totally love it! I always wanted to work in fashion, and it happened that my dreams came true. The whole enviroment is something that won’t even let me think about doing anything else in my life. ALOHA FROM DEER is going to expand a lot, so am I with my experiences.

Are you satisfied with the outcome of your business? Is it hard work?

The satisfaction is something hardly obtainable for me. Every success raises the bar of being satisfied – it happens though. It’s a lovely work, but it requires me to totally give myself over it.

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Do you have a design background?

I was in [a] high school of art, on a traditional graphic profile. I’m 21 now. [I’ve] already got myself into the right college of design, but the brand doesn’t let me do this. I’m totally into it for now.

When’s the last time you had a good night’s rest? And before that?

Well, I manage to have them now – during the summer. The whole year before, I went to my bed around 3-4 in the morning, every single day.

If you had to design a sweater based on the name “GrungeCake”, what would it look like?

Those are two familiar words to me. Grunge is the music that I used to listen to when I was 15 (Nirvana, Pearl Jam, Audioslave, Smashing Pumpkins). I also love cakes. I guess it could be somehow connected. I would say, a piece of a dirty dungeon as a background and a pattern of cupcakes!

We really like that idea, and we wouldn’t mind ALOHA FROM DEER creating it and selling it as a piece of homage to us. (Or maybe we’re dreaming.) For more information about ALOHA FROM DEER and to view the items for sale, just click here. When you buy something, let us know. We want to see you in it.

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is part of the Complex Day Ones, an exclusive community to help make the Complex experiences even better.