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Song of the Day: 24 by IDK

Photo: Courtesy of the label

 

The single was World Record of the Day through Apple Music Zane Lowe’s show. Stay tuned for more releases from his forthcoming album ‘Is He Real’.


Name: IDK
Representing: Prince George’s County, Maryland
Genre: Hip-Hop/Trap
For fans of: Denzel Curry
Single from: Is He Real
Produced by: N/A
Song of the Day: July 27, 2019
Label(s): Warner Records


Photo: Courtesy of the label

IDK, short for Ignorantly Delivering Knowledge, isn’t an artist frequent on GRUNGECAKE, but after watching the video for ‘24’, he might be. For the most part, the video releases in the mid-2010s until now have been lacklustre from the viewpoint of someone who used to watch MTV religiously. IDK’s video for ‘24’ shows his willingness to be different, to stand out, and present his work in a way that most new artists haven’t. In real life, some of the style choices seen in the visual may be tacky to most, but it sure as hell makes for good entertainment.

Outside of his single, IDK recently announced his label partnership with Warner Records, which will bring his imprint ‘Clue’ to newer heights. After touring for seven years independently, I’d like to think the rapper knows what he is doing and what his worth is.

The single was World Record of the Day through Apple Music Zane Lowe’s show. Stay tuned for more releases from his forthcoming album, ‘Is He Real’. I’ve learned that the track will also appear on the NBA 2K20 Soundtrack. Get a load of the Jack Begert direction below.


GRUNGECAKE

Written by Richardine Bartee

It’s her unprejudiced love for people that’s taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs.

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