Hellmann’s makes ketchup history by introducing new Hellmann’s REAL ketchup in the US

Hellmann’s, America’s favourite mayonnaise brand, is reimagining the way ketchup is made.


Today, in celebration of National Tomato Day, Hellmann’s is making ketchup history by launching its first ketchup ever available to retailers nationwide, Hellmann’s REAL Ketchup Sweetened only with Honey. Hellmann’s, America’s favourite* mayonnaise brand, believes that real, simple ingredients are all you need to make delicious food, which is why Hellmann’s is thrilled to offer its new ketchup made with only six ingredients.

Hellmann's REAL Ketchup Sweetened only with Honey

Hellmann’s has reimagined the way ketchup is made by asking what should be in ketchup, and what should not. The result is unsurprisingly simple, a recipe that calls for only six ingredients – tomato puree, honey instead of high fructose corn syrup, white wine vinegar, spices, onion powder and salt. New Hellmann’s REAL Ketchup has no artificial ingredients or preservatives and uses non-GMO sourced ingredients. The result is a rich and flavorful ketchup, that doesn’t compromise on taste.

“Over time, food has continued to evolve and it’s time for ketchup to evolve too,” says Russel Lilly, Marketing Director of Hellmann’s. “We saw this as an opportunity to elevate an American staple by stripping it down to only the most essential ingredients. We’re giving people a choice when it comes to feeding themselves and their families with a brand they know and trust.”

Written by Manny King John

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