Global hospitality brand honors women around the world with star-studded performances, limited-edition merchandise, and specialty beverages for an ‘International Women’s Month’ celebration
Hard Rock Heals Foundation is committing to “Rock Women’s Health” this March in partnership with multi-platinum recording artist and actress, Jordin Sparks, and fellow champion of women, Women Who Rock (WWR)™. While International Women’s Day is March 8 and March is Women’s History Month, Hard Rock’s celebration – dubbed ‘International Women’s Month’—aims to empower women and raise awareness for women’s health all month long. To kick off the celebrations, Hard Rock hosted Sparks at Seminole Hard Rock Hotel & Casino Hollywood for a special performance at the Hard Rock Cafe on February 28. A special International Women’s Day performance featuring Maren Morris, Bebe Rexha, Ingrid Andress and Jax will follow later this month at Hard Rock Hotel New York.
In partnership with WWR, an organization focused on educating, supporting, and funding women-centric health research, Hard Rock will advocate for the future of women through the power of music. Hard Rock Cafes around the world will mark the month-long occasion with a series of iconic performances, limited-edition merchandise and special food & beverage items, benefitting the nation’s largest research institute dedicated to women’s health, Magee-Womens Research Institute & Foundation.
“The ‘Rock Women’s Health’ initiative brings to life Hard Rock’s ‘All is One’ Motto that we strive toward each and every day,” said Tracy Bradford, President of Seminole Hard Rock Support Services and Co-founder of Seminole & Hard Rock Women in Leadership internal mentoring program. “We’re fortunate to partner with amazing organizations like Women Who Rock to continue to amplify the important messages of women’s rights and health awareness in ways that are integral to our company values.”
Now through March 31, Hard Rock Cafes, WWR, and Gibson Gives Foundation together will present a series of all-female performances by iconic and up-and-coming artists, that will include: Orianthi’s March 8 performance at Hard Rock Cafe Hollywood Blvd, Hobbs Sisters & Natalie Brady’s March 10 performance at Hard Rock Cafe Nashville and Margot Bingham’s March 18 performance at Hard Rock Cafe Atlanta. Throughout March, three specialty beverages—Rock’n Rose Spritz, Tito’s CAUSE-MO, and a Strawberry Basil Lemonade mocktail—will be available at Hard Rock Cafes around the world, as well as a special co-branded t-shirt, designed by WWR, that will be available online and at Rock Shops, through April 15. A portion of proceeds from both the specialty beverages and the co-branded t-shirt will benefit Magee-Womens Research Institute & Foundation via the Hard Rock Heals Foundation®.
“Women Who Rock is thrilled to bring the future of women’s health to the global stage through this incredibly powerful partnership with Hard Rock Heals Foundation”, said Melinda Colaizzi, Founder, Women Who Rock. “WWR is dedicated to using the power of music to impact and empower the lives of women around the world and we will ignite the power and strength of women worldwide, one Hard Rock stage at a time.”
“This amazing partnership is helping fund critical research that impacts and improves women’s lives globally”, added Michael Annichine, CEO, Magee-Womens Research Institute. “Our research is helping to: stop the spread of HIV, reduce infant and maternal mortality, and improve survival rates for women’s cancers. Hard Rock Heals Foundation is helping us achieve our goal to rock women’s health worldwide!”
In addition, Hard Rock Hotel New York will host Audacy’s ‘Leading Ladies’ on International Women’s Day on March 8, featuring Maren Morris, Bebe Rexha, Ingrid Andress and Jax. Leading Ladies is dedicated to uplifting women’s voices and championing a more equitable and inclusive world, while giving listeners the opportunity to win tickets to the private event.
Hard Rock International continues to provide career mentorship between junior and senior executives and provide tools and resources through its Women in Leadership® programme. Since the program’s inception in 2016, over 1,000 female team members have participated in the mentorship program and/or a brand-hosted educational conference. Hard Rock now exceeds the industry standard of 22 percent for women’s representation in leadership roles and planning to expand the Women in Leadership® program to Europe.