A&R Feedback: GYYPS – YY (Drop Til It Pop)

Photo: Courtesy of the artist

Starting his video for ‘YY (Drop Til It Pop)’ off with a homage to the legendary painter Bob Ross implementing his signature ASMR-style of speech, the Canoga Park, Los Angeles rapper switches over to a heavy-bass Trap record. How’s that for juxtaposition? I wasn’t sure what to expect. Nonetheless, when the beat dropped, I knew what time it was. Some artists are great at writing songs; others are better at recording. When it comes to creativity and concept, I enjoyed the clarity in GYYPS’ message. He has a conviction in his lyrical delivery. We can’t wait to see what he does next.

Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the North American Press Agent and US Business Manager for Oxlade; Follow her on Instagram and Twitter.

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