G-SHOCK debuts new video featuring Nigel Sylvester

The original video celebrates retail availability of the new collection and offers a glimpse into Sylvester’s hometown of New York City.

Photo: GQ
Nigel Sylvester
Photo: GQ

On April 19, Casio G-SHOCK unveils an original, new video featuring brand ambassador and BMX Athlete, Nigel Sylvester. The video, which follows Sylvester’s ride through his daily stomping grounds in Brooklyn and Lower Manhattan in the DW6900LU Stealth Military watch, celebrates the retail availability of the all-new collection.

Directed by professional photographer and videographer, ILL GANDER, the video uniquely captures Sylvester’s hometown of New York City, offering a rare glimpse into his daily life, as well as his drive, resilience, and determination to be the best – a direct parallel to the G-SHOCK brand.

“I wanted to show the parallel of my gritty, tough New York and its vibrant energy to the G-SHOCK Stealth Military Collection,” says Nigel Sylvester on the video.

To view the latest G-SHOCK x Nigel Sylvester video in its entirety, watch the video below.

Throughout the film, you catch a glimpse of the latest G-SHOCK introduction, the DW6900LU series. Available in three colourways of black with khaki accents (DW6900LU-1), green with orange accents (DW6900LU-3) and grey with blue (DW6900LU-8), the DW6900LU Stealth Military collection revives one of G-SHOCK’s heritage round case designs. The collection also incorporates the brand’s popular two-tone layered colour band, combining the colourways found on the case and on the front of the band with a contrasting shade on the back of the timepiece.

Retailing for $99 and now available at G-SHOCK retailers, including select Macy’s, select ZUMIEZ, shopcasio.com, and the G-SHOCK Soho Store, the DW6900LU-1, DW6900LU-3 and DW6900LU-8 are all built with G-SHOCK’s legendary structure of shock resistance and 200M water resistance and feature an EL backlight, flash alert, multi-function alarm, 1/100th second stopwatch and countdown timer, and 12/24 formats – all in a 50mm case.

Written by Manny King John

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