Photo: Courtesy of the label
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G Herbo increases the quality in his life on ‘Up It’

Check out the latest release from The Machine Entertainment Group camp’s head honcho.


Photo: Courtesy of the label

Yesterday by way of the label, I had the opportunity to hear ‘Up It’ ahead of its release. As someone who has covered G Herbo in some capacity over the years, it’s always good to hear new music (or good news in general) from him. Within the lyrics of the fast-paced track, the twenty-three-year-old Chicago rapper details his lifestyle, the “fat butt” woman in his life, buying his girlfriend a Chanel bag, and what it takes to increase the quality of life by “upping it”. Check out the latest release from The Machine Entertainment Group camp’s head honcho—G-Herbo—below.

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Some days before the @grungecake and @dailymotion #SunsetSeries event featuring @saintcassius_ and @ladotee, I received an email from the label. It was an invitation to @nolimitherbo and @808mafiaboss’ album release party for #SWERVO. I knew I wasn't able to swing it, so I sent @esparo and @jutehgc in my place. That night, @esparo called to see if there was availability at @leilasnyc. It was. About thirty minutes later, I walked them in. What does it all mean? Let's say that it was supposed to happen the way it did. South Side, wearing a Saint Cassius shirt, is the best and only remnant that I needed from that night. PS: @tra_ash and @two.2._, you are my angels on earth! Thank God for your presence! @epicrecords @the_orchard_ @machineent_group @officialbelaire

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Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the Director of Content for Duke Concept; Bartee is an Entertainment Creator for Google Web Stories. Follow her on Instagram and Twitter.