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Frank Ocean launches independent luxury brand ‘Homer’

Photo: Instagram

Frank Ocean has launched a new premium brand named, ‘Homer’, an independent company that sells jewellery and silk scarves.

Photo: Instagram

The inaugural collection from the independent American brand will comprise printed silk scarves and jewelry made with 18-karat gold, recycled sterling silver, hand-painted enamel, and American lab-grown diamonds.

The ‘Novacane’ singer publicly introduced his new company today, August 6, 2021, via his Instagram story. He wrote:

Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all. All of my work now is dedicated to my family. Everything. My hope is to make things that last, that are hard to destroy, set it in stone. I’m so fucking happy for everyone involved and I admire you and am proud of you and couldn’t have done it without you. A.P, Michael, Nile, Allie, Tone (happy birthday!!), Evan, Tracy, David Tommy, Juliana, Charlie, Jake, Ysham, Keisha the whole house. Everybody who came to California when we had no lights and no water and no chairs or desks and built this all from nothing with me. I wanna say thank you for believing in my vision and taking a part in this story from the bottom of my heart. This is 3 years in the making and there is so so much I’m excited to share with all you strangers. Love.

According to a press release, Homer’s name “represents carving history into stone”, and the company’s designs are inspired by “childhood obsessions” and “heritage as a fantasy.”

Coachella co-founder Paul Tollett recently revealed that Frank Ocean will headline Coachella in 2023.

 

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Written by Ralph Okobz

I'm GRUNGECAKE’s Global Music Editor. Connect with me on Instagram and Twitter.