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Song of the Day: ‘Umu Igbo’ featuring Biggie Igba by Flavour

Name: Flavour
Representing: Enugu, Nigeria
Genre: Igbo Highlife
For fans of: Phyno, Fally Ipupa
Single from: Flavour of Africa
Produced by: N/A
Song of the Day: January 23, 2021
Label(s): 2nite Music Group


Flavour, a classic Nigerian singer-songwriter of our time, released the visual for his song ‘Umu Igbo’ featuring Biggie Igba. In it, we get to tour through Abia, Anambra, Enugu, Ebonyi and Imo states. As someone who has yet to visit Nigeria, it is fascinating to see what it looks like, and how the people make a living, enjoy and entertain themselves. If the country needs an updated travel soundtrack, it can consider this song and its visual component. Whenever my now deceased uncle used to travel to come to see me in New York City, he would play African music in his car. I could see him listening to this record by Flavour. He liked this style of African music a lot. This Song of the Day is for him. I miss him, and I am thinking of him.


Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the Director of Content for Duke Concept; Bartee is an Entertainment Creator for Google Web Stories. Follow her on Instagram and Twitter.