New fashion label BABYGHOST sets a quintessential style for the young, chill and restless.

Designers Qiaoran Huang and Joshua Hupper both come from different backgrounds, being that Qiaoran graduated from Donghua University before studying at Parsons in the States where she interned for Diane von Fürstenberg. The talented duo met while interning for Fürstenberg, as well as Nathan Jenden, and later, founded BABYGHOST in Downtown Manhattan in 2010.

BABYGHOST sets a quintessential style for the young, chill and restless. Each look is compromised with rebellious clean-cuts making it a bit contradicting, but on the reverse, works. The average women-on-the go, such as a design student, who is accustomed to hauling equipment on the regular doesn’t always have the time to hit the pavement in 6’ inch heels and body-con dresses. Some of us prefer to handle our everyday business in pants, tee and maybe a strappy sandal heel just to accentuate our femininity. The fabric chosen screams durability and versatility that could last throughout the years (with proper care of course). Reviewing back to their first SS 2011 collection, the concept has only been congruent with their “Plain Jane” exterior giving essential cloths that could be transformed from day to night. Even playing with the idea of graphics and prints inside some of the looks are to be shown in their Fall 2013 Lookbook. The brand itself has gotten a range of exposure from various published magazine such as ILook, Vogue, Harper’s Bazaar, Elle and Milk China.


To view BABYGHOST latest collection, just click here.

Written by GRUNGECAKE

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