Fashion Film: FUCCBOI

FUCCBOI, an inspirational fashion film about the study of behaviour, style and movement that focuses on the interplay between dramatic performance and trashing created by Marie Schuller for Hood by Air A / W 14 at New York Fashion Week. It was just published on SHOWstudio. You’ll learn about innovation, what it takes to maintain it and what it means to work in a friendly and creative environment. But don’t take our word for it, kindly read the official film description below via SHOWstudio:

Continuing our commitment to championing the brightest, most innovative new stars of fashion, SHOWstudio brings you the inside view of Shayne Oliver’s A / W 14 Hood by Air collection. We dispatched our own head of fashion film Marie Schuller to New York to capture the pre and post show action and got the exclusive on Matthew Williams’ striking new fashion film for the brand.

The fashion film, titled FUCCBOI, was directed by Williams and Jack Heller, with creative direction from Oliver. It is a study of behaviour, style and movement that focuses on the interplay between dramatic performance and trashing. HBA’s Shayne Oliver sees it as a dedication to ‘all the FUCCBOI’s who shred the status quo with aggression and lush energies.

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