When it comes to high-quality music, where it comes from doesn’t matter. As long as it is hot and I have time, I’m going to support it, so when I heard E the Profit walking all over the ‘Pop My Shit’ beat, I had to share it. Emerging from Kentucky like Jack Harlow—shout out to Nemo Achida—the young artist knows what to say and how to command attention, which is the majority of the job: Appeal. E the Profit has it. From freestyling with his friends for fun to releasing polished music videos for TikTok viral tunes, the sky is the limit for the exciting new artist. Check out the John Buchanan direction below.