Los Angeles-based artist Cubgod pairs with Jaye Mac for ‘Go Hard’: Listen

Photo: Courtesy of the artists
Photo: Courtesy of the artists

Los Angeles-based artist Cubgod has pitched to me for some time; I’ve loved his overall sound, the creative techniques he uses, how thoughtful he is with his delivery, and how he doesn’t care about being ‘sane’. Joining him this time for the spooky Tyler, the Creator-esque production, Jaye Mac kicks off the track with a verse about getting it out of the dirt like an earthworm, the intentions of others and more. Cubgod finishes the song off with multiple flows on his single verse. In comparison, he’s carefree and does not give a fuck about anyone or anything, which he makes clear. When you break down the psychology of the hook, ‘Go Hard’ is a little sad and concerning, but it is the norm for some of us. “Working yourself to death” is equated to the path of success for anyone who is coming from the bottom. There are no hand-outs or elevator flights to your destiny. You will work hard until you aren’t. This song is for anyone who can relate to the unhealthy imbalanced lifestyle that the artists cover so well in this track.


Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the North American Press Agent and US Business Manager for Oxlade; Follow her on Instagram and Twitter.

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