When asked where did the idea of the dog vision come in, the band said,
The idea for dog vision came about when our friend and budding filmmaker Oscar was playing around with the clip while he was editing. He inverted the colours and then thought “maybe that’s how dogs see the world”.
Just five days ago, Melbourne, Australia band CLAMM released their official video for ‘Dog’, a song about fear, which happens to have a music video with X-Ray treatment, set to match the vision of our furry friends. The funniest scenes, for me, are when the trio are in cages, playing the high-spirited record. Watch the short visual for the Oscar O’shea direction below.