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British band CHILDCARE release visual for comical song ‘Sugarcane’: Watch

Growing up with my African family and Caribbean people around me in New York City, my thoughts about sugarcane are synonymous with traveling, warm weather, community, and contentment. So whether it was true or not before I pressed play, that’s what I hoped to hear when experiencing CHILDCARE’s song of the same name. Visually fun, lyrically comedic, and uptempo, the British musical group’s ode to the perennial tropical grass is everything I thought it was: A sweet acquired taste. What does the band think? The record is about “exploring a [more] delicious, greasier version of yourself.”

Photo: Courtesy of the artists


Written by Richardine Bartee

Her unprejudiced love for people, the arts, and business have taken her this far. Join Richardine on her journey as she writes history into existence, one article at a time. Richardine is a member of the Recording Academy/GRAMMYs, and a GRAMMY U Mentor. She is the Director of Content for Duke Concept; Bartee is an Entertainment Creator for Google Web Stories. Follow her on Instagram and Twitter.