As a reader, you may not know this, but hundreds of thousands of artists try to make their mark in the industry every week worldwide. Fortunately, we receive a small percentile of the total. Where did we learn about the amount of music that’s pumped out per week? A Recording Academy panel about ‘Finding the Money Program’ by way of a woman on Chance the Rapper’s team. Therefore, who sends it matters even more than ever before, which brings us to Roc Nation’s newest girl duo, Ceraadi.
Three days ago, we hadn’t heard of them, but label personnel built a strong case about the emergence of the Los Angeles, California-based group. When they aren’t going viral at a Roc Nation brunch, preparing for a forthcoming performance at the 2019 BET Experience, or touring, they vlog their lives—which bore content about fashion, beauty, music and love/relationship advice on YouTube, where they have over one million subscribers. Unbeknownst to us, Rey Reel and Blame Ronnie produced their track, ‘Loyal’. The R&B/Soul tune kicks off with classic 90s elements, hazy harmonic vocals and a short rap verse that reminds of Left Eye from 90s girl-group, TLC. Loyalty is hard to come by in this lifetime, and most especially in this line of business, so we know you’re going to feel this one. Stream it below, or watch the lyric video. It’s their major debut record from their upcoming EP set to release this Summer.
Ahead of this release, Saiyr and Emaza catapulted themselves into the music business with two singles called, ‘Active’ and ‘Kung Pao’.